NewJeans and Min Hee Jin have been controversial due to their 'ETA' teaser 'concept', which has raised concerns and accusations of terrorism linkages.  

The controversy took an even more significant turn as ADOR's CEO, Min Hee Jin, faced accusations of promoting such associations.

You can watch ‘ETA’ MV Teaser here.

Knetz’ Two Cents on ETA’s Concept

Some netizens have gone to social media and shared their opinion on ETA's MV trailer concept, introduced by NewJeans.

They claimed that the MV teaser was meant to portray a rebellious and edgy image for the group.

see at first i thought it was just the same acronym but no all this being the same as well??? literally what the fuck is wrong with hybe and min heejin https://t.co/iT1cQ2Wc1k pic.twitter.com/yXq0YMyfft

— -poppy- (@mxxnchild_x) June 25, 2023

Even with not-so-negative interpretation of the MV trailer being released, some fans could not stop thinking what future it will bring to the group where the trailer is linking with terrorist group.

it’s corny in my opinion cause they just gonna ruin these girls reputation in the long run

— destiny (@selssystem) June 25, 2023

A big fan of NewJeans quickly pointed out the potential connection between the concept's name and the Basque separatist group ETA, which was known for its history of violence and terrorism in Spain.

Big fan of New Jeans, but seriously Min Hee Jin!!

Just 10 mins quick search and.. Im shocked!

ETA = Spanish Terrorist Group
Mikel = Leader
Maria = Leader's Wife
Eva = A victim
Car Teaser = Their commonly used method of attack https://t.co/lNdtUFM08g

— Rythrinx (@rythrinx) June 25, 2023

  This realization led to a wave of criticism and concern among netizens, who believed that the concept could be seen as glorifying or romanticizing terrorism.

Twitter Error

IN CASE YOU MISSED THIS: NewJeans Hyein's Visuals Before Debut Flicks Mixed Reactions- Here's Why!

Knetz Expressed Their Disappointment to Min Hee Jin Concerning ETA’s Concept

Adding fuel to the fire, ADOR's CEO, Min Hee Jin, faced accusations of negligence for allowing such a controversial concept to be developed and promoted.

Twitter Error

  Netizens expressed their disappointment, questioning her judgment and calling for accountability.

min heejin thinks she’s managing a 70s punk-rock group. wallahi these are 14 yr old girls who wanna sing and play dress up. put down the edgy concepts and put them in some barbie cosplay

— so called “free thinker” (@nashehive) June 25, 2023

Bunnies Defended Min Hee Jin, Strongly Claimed It Was all for Promotion and Publicity

In response to the accusations, Bunnies, shared their side statements clarifying rumors surrounding NewJeans’ ETA and its linkages to terrorism. The MV trailer could be for promotion and that the intent was misinterpreted.

"Some" people are hating nwjns bcs of that eta thing but mind that #minheejin did this all this intentionally and these 5 girls can't help
.
Btw bp released their pv on aug 19
Should we hate too? Nope#blonks #blackpinknsfw #BETAwards #trend #NewJeans_ETA #NewJeans_ETA #newjeans pic.twitter.com/REwRXAhw84

— lulu⁷ 🎀! ᴶᴷ (@Minniyoongi) June 26, 2023

 

min hee jin definitely the devil incarnate BUT you kinda gotta respect her (nasty) game. it’s always controversy surrounding their music so that y’all tune in out of curiosity. like everybody is about watch that mv to look for any clues and then get hooked into the song 😭

— brasha k (@meekmilfs) June 25, 2023

One fan said that she would not put some protective statement for the CEO but just wanted to clarify that ETA is not for a spanish terrorist group but for an acronym for ‘Estimated Time Arrival’.

i dont ever want to back up min hee jin in any ways but lets be real, this is such a bad comparison. i believe everyone uses ETA for estimated time of arrival and not some spanish terrorist group🤨 you're making yourself look dumb here if we're being honest https://t.co/lsWQWlFe8w

— 0801 (@kZ7fZClFuv69i8t) June 26, 2023

This fan also shared her sentiments saying to use the full name rather than the other the ‘ETA’ itself.

as a spanish person with relatives affected by the attacks of a terrorist group, i would appreciate it if you just use the full name instead of the acronym.

— sara (@booswoo) June 26, 2023

Both NewJeans and ADOR do not have any statement regarding this matter yet.

How about you? What are your thoughts about this issue? Tel us in the comment below.

YOU MIGHT LIKE THIS: TOP 9 K-pop Group With Highest Monthly Listeners on Spotify

KpopStarz own this article.

Written by Madison Cullen