10 Fourth-Gen K-pop Groups Dominating Brand Reputation Rankings in July 2023: NewJeans, LE SSERAFIM, More!
The month of July has made K-pop fans happy due to different artists releasing their comebacks, appearing in various shows, performing concerts, and making the most of their schedules. The busy nature of the K-pop industry can only lead to buzz within the masses.
For July, the Korean Business Research Institute has announced the brand reputation rankings involving rookie K-pop groups, who debuted in the year 2022 and so on.
As for the criteria, various factors were considered such as coverage with the media, participation of consumers, and overall exposure. The rankings listed were covered from data collected from June 6 to July 6.
Here are the 10 most popular fourth-gen K-pop groups for July 2023!
1. NewJeans
NewJeans reigned July's list after receiving a score increase of 23.87 percent, leading to a brand reputation index of 4,701,783. As or their positivity-negativity analysis, NewJeans received 82.75 percent positive reactions.
The girl group has been making buzz for their pre-releases such as "New Jeans," "Super Shy," and their surprise live performance of "ETA" at first fanmeeting "Bunnies Camp."
2. LE SSERAFIM
With a 19.74 percent score rise, LE SSERAFIM managed to secure second place with a brand reputation index of 3,260,595. The girl group has also been making headlines with their latest album "UNFORGIVEN" across music charts.
3. ZEROBASEONE
Project K-pop group ZEROBASEONE (ZB1 for short) made it on the No. 4 spot with a 25.01 percent score rise, propelling a brand reputation index of 1,686,063.
4. H1-KEY
For July, H1-KEY attained a brand reputation index of 1,444,579, due to a 25.01 score rise, proving their skyrocketing popularity.
5. BOYNEXTDOOR
Zico's newly debuted boy group BOYNEXTDOOR rounded the top five with a 17.40 percent score increase and a brand reputation index of 1,059,094.
6. NMIXX
On the sixth place, JYP Entertainment's latest fourth-gen girl group NMIXX made it with a brand reputation index of 690,983.
7. tripleS
tripleS claimed the July list's seventh place with a brand reputation index of 582,642.
8. The Wind
The Wind reached out on the eighth place with a brand reputation index of 502,598.
9. &TEAM
HYBE Labels Japan's Japanese boy group &TEAM conquered the ninth place with an index of 437,702.
10. IRRIS
Finally, IRRIS completed the top 10 with a brand reputation index of 434,168.
See the full list below:
1. NewJeans
2. LE SSERAFIM
3. ZEROBASEONE
4. H1-KEY
5. BOYNEXTDOOR
6. NMIXX
7. tripleS
8. The Wind
9. &TEAM
10. IRRIS
11. CSR
12. Kep1er
13. FIFTY FIFTY
14. CLASS:y
15. ARTBEAT
16. LIMELIGHT
17. NINE.i
18. 8TURN
19. mimiirose
20. Queenz Eye
21. Girls' World
22. TEMPEST
23. SUPERKIND
24. YOUNITE
25. VI'ENX
26. Lapillus
27. ABLUE
28. We;Na
29. XEED
30. HAWW
Which K-pop groups on the list are you a fan of? Let us know in the comments below!
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