MV or Ad? NewJeans' 'ETA' Promotions Receive Mixed Reactions from Knetz For THIS Reason
NewJeans' promotions for their newest second title track "ETA" became the subject of discussion among netizens for THIS reason.
Here's what happened.
NewJeans' 'ETA' MV Mentioned for Having Promotions With Apple + Bunnies Defend Content, Group
On July 21, an online forum was made by an author, who titled the post as "NewJeans' Promotion is Intense." There, the author showed a screenshot of NewJeans' latest release "ETA," their second title track from their second mini album "Get Up."
The author claimed that the video was showcased as an Apple advertisement, leading to the reactions of netizens, who saw nothing wrong with the collaboration between the group and technology company.
For further context, the music video for "ETA" was shot entirely using an iPhone 14 Pro, deviating from the usual equipment used for recording MVs. At the video's beginning, It firmly declared, "Shot on iPhone 14 Pro."
Going back to the forum, some agreed with the post, claiming the "ETA" was a commercial for Apple and not a NewJeans MV.
However, majority were unfazed by the remarks, and stated how NewJeans were only doing intense ad promotions for "ETA" since the song is an Apple collab, aimed with the intention of producing an iPhone commercial.
YOU MIGHT BE INTERESTED IN: NewJeans 'ETA' Concept Sparks Controversy, ADOR's CEO Min Hee Jin Faces Terrorism Link Accusations
Meanwhile, some fans defended the group by stating how NewJeans will always be at the top either way whether they promote strongly or not.
Read their comments below:
- "Isn't it because they have a collab with Apple for an ad? NewJeans usually don't do any promotions at all. They're only doing it this time since they have activities with Apple."
- "I'm sorry, but that was an Apple commercial."
- "It's only because they are collaborating with Apple. They've never done any promotions up until now, and they're only doing it because of the iPhone advertisement."
- "NewJeans will still claim the top spot even without promoting, and everyone knows that's a fact."
- "Why did you write such post when they're only doing it because of their collab with Apple? No one feels attacked here."
- "Your bias is the one promoting intensely. This is the first time NewJeans has done promoting and are only engaging it because of their promo for iPhones."
NewJeans released the official music video for "ETA" and album "Get Up" on July 21, exciting many Bunnies. The group showcased their sharp dance moves and soothing vocals, establishing the steady growth of their status as a fourth-gen representative.
In other news, "Get Up" has now dominated the music charts for Apple Music and iTunes across different regions around the world.
On July 22, "Get Up" claimed the No. 1 spot on Apple Music's Top Album charts across 17 regions, and nine regions on iTunes Top Albums charts.
What are your thoughts on this? Let us know in the comments below!
Read KpopStarz for more K-pop news.
