In a formal communication on the 22nd, SM Entertainment issued an official statement to Celeb Media, unequivocally denouncing an unauthorized video that has ignited an outcry over the violation of an artist's privacy.

The agency expressed deep concern over the disturbing incident, describing it as an illicit act that gravely encroaches upon the artist's personal space. In an unwavering stance against such infringements.

Firm Action Against Video Dissemination

SM Entertainment confirmed its intent to identify and take action against both the initial uploader and those involved in disseminating the video further.

(Photo : Instagram|@jeongjaehyun@)

"We are actively collecting data on the individual who initially shared the video and all parties involved in its subsequent distribution,"affirmed SM Entertainment in the statement.

The agency laid out plans to collaborate with investigative agencies, both domestic and international, along with legal experts to ensure a comprehensive inquiry into the matter.

READ ALSO: Secret Behind NCT Jaehyun Popularity: Here's Why Koreans Love Him

The contentious incident revolves around a video posted on social media and online communities on the 21st. The footage offered a glimpse into the interior of a hotel where NCT 127 members were accommodated during their US tour in October of the preceding year.

this was rushed bc the circumstances buttttt that hotel key card though https://t.co/4Cl7X5YPi6 pic.twitter.com/AupTyQYFOV

- judy moody (@sunkissedviews) August 20, 2023

 The situation escalated when it was revealed that a foreign sasaeng fan had surreptitiously obtained Jaehyun's hotel room card key and unlawfully entered the unoccupied room. The video was subsequently shared on the fan's personal account.

The video unveiled a disturbingly intimate portrait of Jaehyun's personal space, featuring not only the attire he wore but also personal effects he utilized.

The agency has recognized the gravity of the incident through these reports and is committed to collaborating with fans to obtain pertinent information for a thorough investigation.

Netizens' comments:

• "We need this resolved asap! NO ONE should have their privacy violated like this. Jail time and lifetime retraining order should be the bare minimum for anyone who does this to the NEOS!!! Because it happens far too d*mn much."
• "We demand an official statement from @SMTOWNGLOBAL regarding this stalking issue "
• "can't believe THIS was the reason for them to step up when j*dy has been following them around for agesssss"
• "jail that ssaeng! she's not a fan"
• "This is a serious matter that can harm the artist (breach of privacy) and definitely not the first time happening."

SM Entertainment's resolute response underscores the gravity of such transgressions and their commitment to ensuring the well-being and privacy of their artists.

Meanwhile ,In a startling turn of events, a fan's recent actions have ignited a wave of criticism from the NCT fandom. The fan in question posted a series of videos showcasing NCT Jaehyun's hotel room, raising concerns over privacy invasion and reckless behavior.

READ THE FULL STORY HERE: NCT Jaehyun's Hotel Room Invaded -Fan's Reckless Actions Sparks Outrage

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Cassidy Jones wrote this.