On October 1, 2023, BLACKPINK's Rosé seized the spotlight as the globally released Tiffany Lock ROSé Edition, with a total value of $30,300, sold out within a mere six minutes.

The collection included luxurious pieces like the Tiffany Lock Medium Pendant ($6,200), Tiffany Lock Medium Earrings ($6,400), Tiffany Lock Small Pendant ($3,400), and the exclusive Tiffany Lock ROSé Edition priced at $14,300.

Rosé's Global Influence: Tiffany & Co. Success and Sold-Out Products 

The global popularity of Rosé, coupled with her role as Tiffany & Co.'s brand ambassador, significantly contributed to the brand's success, bringing in over $36.4 million at the Vision and Virtuosity event.

This accounted for approximately 13% of the 2022 Earned Media Value (EMV), as reported by the Influencer Marketing and Analytics website, Lefty & Karla Otto.

The immense demand for Tiffany's products was evident as the brand's website quickly went out of stock, a testament to Rosé's charismatic influence.

Fans, known as BLINKs, expressed admiration for Rosé's global impact, praising her as "the most popular idol" and celebrating her top influencer status in the high-end jewelry sector.

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Tiffany & Co.'s Record Year: Strategic Success with Rosé Collaboration 

The year 2022 was a "record year" for the high-end jewelry company, according to a statement made by LVMH in January 2023, for Tiffany & Co., with the brand's strategy proving financially successful, particularly with the collaboration with Rosé.

The luxury jewelry house strategically engaged rising talents like Rosé, emphasizing a modern and young aesthetic to appeal to Millennials and Gen Z.

Tiffany & Co.'s collaboration with Rosé aligns with their overall narrative, highlighting the rarity and craftsmanship of high-end jewelry.

Despite being accessible to a select audience, high jewelry serves as a powerful storytelling tool for Maison Tiffany & Co.'s artistry and heritage, further amplified by celebrity ambassadors who embody these values.

Rosé Stuns at Yves Saint Laurent Fashion Show in Paris 

In other notable appearances, fans were captivated by Rosé at the Yves Saint Laurent fashion show in Paris on September 26, 2023.

The BLACKPINK megastar, also the global ambassador for Yves Saint Laurent, Rimowa, and Sulwhasoo, showcased her fashion prowess in an ensemble from Saint Laurent's fall/winter 2023 collection, earning admiration from onlookers and paparazzi alike.

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Cassidy Jones wrote this.