SM Entertainment’s Latest 'NCT' Copyright Shake-Up Sparks Outrage— Here's Why

The anticipation surrounding the debut of "NCT NEW TEAM" is reaching a fever pitch. Despite not having officially debuted, this six-member group, heralded as NCT's ultimate expansion and often referred to as the "Japan Team," has been actively engaging in pre-debut promotions.

Rumors have swirled about the group's official name, with many speculating that they would debut as "NCT Tokyo." However, recent developments in SM Entertainment's copyright applications have cast doubt on this assumption and left K-Pop enthusiasts perplexed.

Anticipation Builds for 'NCT NEW TEAM'

 NCT NEW TEAM made a significant move by launching their "official" social media accounts under the name "NCT NEW TEAM." Yet, a closer look at copyright applications filed back in September reveals that SM Entertainment has secured rights to "NCT ZONE."

This revelation has ignited discussions within the K-Pop community, with fans suggesting that "NCT ZONE" might be the ultimate name chosen for the group's debut.

The timing of the social media account launch following the copyright registration has led many to believe that the group's debut as "NCT ZONE" is imminent.

READ ALSO: SM Entertainment Comeback & Debut Lineup [2Q-3Q 2023]: EXO, SHINee, Taeyeon, DO, More! 

Reactions to this copyrighted name have been mixed among Koreans. While some reserve judgment, citing the possibility of it being associated with a temporary "pop-up event" due to the inclusion of the word "Zone," others express concerns about its suitability as the group's permanent identity.

Netizens' comments:

  • "Should've gone with NCT Z or something. WTF is zone? I hope it's not NCT Zone... Or is it some sort of a pop-up? In which case, thank goodness."
  • "I think it's the name of the pop-up. SM Entertainment is so extra with their pop-ups, so... Haha."
  • "I wouldn't mind ONE without the Z... Like NCT ONE? I guess it doesn't matter if it's a pop-up name, though. That's fine, then."
  • "Please let it be a pop-up name. If it's a pop-up, I'll go."
  • "I don't think that's going to be the group's debut name."

In the midst of this uncertainty, interest in the final NCT group remains notably high. Meanwhile, in related news, NCT 127 has faced yet another delay in the release of their music video, leading to growing dissatisfaction among NCTzens who feel that the management is failing to uphold its promises.

READ THE FULL STORY HERE: NCT 127's Ongoing Delays in Music Video Sparks Outrage- 'F*ck Neo Center' 

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Cassidy Jones wrote this. 

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