The year 2024 has now entered its third month, and with March on its course, K-pop idols are busier than ever not just with their music, but also their brand endorsements. With that said, numerous K-pop idols have already become brand ambassadors from January to March.

Here are 8 K-pop idols who have become brand ambassadors THIS 2024 so far!

1.    aespa NingNing (Versace)

NingNing trended across the K-pop community on February 8, when the idol became the newest global brand ambassador for Versace. K-pop fans, especially MYS, were thrilled to learn of the collaboration and expressed how much the brand matched NingNing's classy vibe.

2.    IVE Jang Wonyoung (Rola Rola)

Rola Rola's announcement of Jang Wonyoung as its newest muse gained spotlight among fans. Due to the brand's relaxed but refined appearance, fans voiced out how much Wonyoung suited Rola Rola.

3.    NCT Ten (Saint Laurent)

NCT Ten's role as brand ambassador for Saint Laurent was confirmed by SM Entertainment when the idol attended the brand's fashion show in Paris.

4.    LE SSERAFIM Huh Yunjin (MAC Korea)

Yunjin's attendance at MAC's Seoul event generated headlines across social media. The idol, loved for her alluring visuals and charming vibe, perfectly matched the brand's sophisticated identity.

5.    aespa Karina (Converse)

Karina's endorsement with Converse drew praise from MYs and overall consumers since the collaboration was considered a fresh take amid the consecutive luxury deals. With her hip image and trendy aura, Karina became the perfect endorser for Converse.

6.    aespa Giselle (LOEWE)

Giselle's attractive appeal was sought by LOEWE, which had MYs swooning due to the singer's grace and poise. The "Drama" singer made her appearance at the LOEWE 2024 Fall-Winter Pre-Collection Show on March 1, in Paris, France.

The idol also managed to get a snap with Jonathan Anderson, the creative director of LOEWE.

7.    SEVENTEEN The8 (KOLON Sport)

The8, also known as Xu Minghao, became the newest ambassador for KOLON Sport. According to its posts, the brand, being a well-known name in South Korea, matches the idol's upbeat style. Furthermore, The8 became the first Chinese celebrity to endorse the sports outwear.

8.    BLACKPINK Jisoo (Alo Yoga) (Self-Portrait)

Earlier on January 17, Jisoo was tapped by Alo Yoga as its newest brand ambassador. The brand revealed that Jisoo had voluntarily joined Alo Yoga since the singer had been a fan of the clothing for a while.

Summer Nacewicz, the EVP of Marketing and Creative for Alo Yoga, shared that Jisoo found the brand herself and that the idol was invited to the brand's headquarters in August 2023.

On March 6, Jisoo managed to secure another clothing brand named Self-Portrait. The partnership was announced through its new campaign that promoted the brand's spring-summer 2024 collection.

For more intriguing K-pop news and exciting updates, keep your tabs open here at KpopStarz!

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Written by Riely Miller