Anyone that follows the K-pop landscape closely knows there is a constant stream of singles from the seemingly endless supply of boy bands and girl groups.

Some of the songs are okay, some of them are downright awful, but then there are the tracks that stand out; either a sound that you have never heard before or a beat that gets you dancing so quickly you don't even have time to notice what happened.

EXO's new single "Growl" falls strongly into the third category.

Although it leans hard on the clavinet-based grooves of legendary hip hop producer Dr. Dre, "Growl" carves out its own niche through its inventive use of slow jam breaks in what is primarily a dance floor stomper and a melody that has the irresistible simplicity of a nursery rhyme.

There is a criticism every generation makes about the music of the generation that is born after them: 'you can't dance to this!'

This barb would be true of much of the pop made today, in South Korea and beyond, as artfully orchestrated grooves give way digital convenience.

Yet, as the last 20 years saw a sea change in the way records are made, producers like Dr. Dre seemed to be the best prepared to put the groove above whatever the top trending technology of the current moment happened to be (note to rock producers: please learn how to do this).

The songwriters and producers of "Growl" have stumbled upon fertile ground by using Dr. Dre and the West Coast hip hop sound he pioneered as a sonic template for EXO.

In the same way Dre can turn a simple musical phrase into a fist pumping jam of biblical proportions, the same concept is employed in "Growl."

Before you make it to the song's first R&B-flavored cool-out bridge you may likely find yourself pounding your fist in the air and singing along, whether you speak Korean or not.

"Growl" has the irresistibly enticing quality all pop music should have.

EXO also earns major points for attempting something different in the music video.

Foregoing the normal quick-cut editing so ubiquitous in contemporary music video, the "Growl" director employs one long, unedited shot, forcing the group to nail their elaborate choreography in one take.

The payoff for EXO attempting to push the envelope past the norm in both visual and audible mediums, is a result that is both interesting and exciting to experience.

Check out "Growl," the new music video from K-pop boy band EXO, RIGHT HERE