f(x) Sulli is back in Etude House's newest cosmetic line, with a brand new concept as an enchanting princess.

Etude House perfects every woman's desire to be youthful looking, innovative and beautiful. They make women feel confident and able to achieve the looks similar to their favorite idols.

Being one of the cosmetic house's prized endorsers, Sulli unveils Etude House's concept of 'And Rose'.

Sulli's photo shoot captures the magic and nostalgia of children's favorite fairy tale, 'Sleeping Beauty' and showed how the vibrant and cheerful idol transformed into an innocent to enticing princess.

She also captured the viewer's interest by showing her flawless radiant skin and her ability to pull-off two different looks.

What do you think of Sulli's photo ads for Etude House new line?