Urban Outfitters' 'Depression' shirts have been pulled out after a backlash from social media users. The controversial shirt is a simple crop top stamped with the word "Depression". Another shirt released by the company read "Eat Less" similarly faced the same fate in 2010.

Customers complained about the designs of the shirt and accused the Philadelphia-based fashion label of making mental conditions appear glamorized.

 "Urban Outfitters are exploiting mental illnesses in order to make a profit and are completely disregarding the negative effects that this shameless promotion of mental illnesses can have on their target audience (primarily females in their teenage years). Mental illness is not something to be stigmatized or glamorised and therefore this petition is to urge them to ban all products glamorising it," the Change.org petition reads.

Following the complaints, Urban Outfitters also apologized for its offensive line of shirts. Through its Twitter page, the company wrote, "We're sorry to those offended by the tee we bought from the @DEPRESSIONcomsg brand. We were trying to support a small brand, not glamorize mental illness in any way."

Women's apparel executive director Laura Johnson also clarified that they did not come up with the logo tees to make social statements out of mental conditions.

"It was brought to our attention that customers were offended by the product. Though it was not intended to exploit mental illness, we respectfully removed the product as to not further upset anyone," Johnson explained.

The 'Depression' shirt was originally a men's design from a small Singaporean fashion company. Urban Outfitters then asked the brand to redesign the shirt into a crop top meant for women.