Snapchat, the photo messaging app developed by students from Stanford University, has just won the Best Mobile Application' at the 2013 Crunchies. This is despite the occurrence of a hacking scandal wherein millions of user information were exposed by hackers to the public.

Now, the mobile is about to get another major award. Alright, not exactly a major award but a deal that can definitely give the company a huge publicity.

The United States' National Collegiate Athletic Association has announced in their editorial column that college recruiters can now turn to Snapchat to improve their recruitment processes and get the best players for each sports discipline. How they would do that, that is still a question.

"In basketball and men's ice hockey, any type of electronically transmitted correspondence (e.g., e-mail, facsimile, instant message, text message, SnapChat, etc.) may be sent to a prospective-student athlete, provided the correspondence is sent directly to the prospective student-athlete (or his or her parents or legal guardians) and is private between the sender and recipient. Once a prospective student-athlete signs a NLI or an institution's written offer of admission and/or financial aid or after the institution receives a financial deposit from the prospective student-athlete in response to the institution's offer of admission, the institution may communicate publicly with that prospective student-athlete," the NCAA wrote on it website.

The news was picked up by Texas Compliance which Tweeted:

NCAA says SnapChat permissible to use for recruiting correspondence in Basketball & most other sports beg. 8/1. This should be interesting.

As soon as the new hit the web, athletes and fans react on how fun it would be for some agents and coaches to use Snapchat.

ESPN's Mark Ennis wrote on his twitter account, @Mengus22

Ho ho ho imagining a snapchat from Frank Martin.

WRAL News' Tyler Dukes and radio host Joe Ovies go technical

Joe Ovies @joeovies

Unless player screen grabs, they can't. RT @mtdukes: Wait, wait, wait. How will NCAA police Snapchat messages to ensure compliance?