Girls' Generation Reaches Out To Fans In The West With Recent 'Vice' Interview

No group is as ubiquitous to K-Pop as Girls' Generation. You'd be hard pressed to find anyone who has not at least heard of the nine-member girl group.

YouTube stars with an enormous fan base that stretches across the globe, Girls' Generation are slowly seeping into the American mainstream, and it may only be another hit song or two before they are household names.

The group debuted back in 2007 and quickly rose in status in South Korea and other parts of Asia, maintaining the same nine members - Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun - since the very beginning.

In a recent candid interview with Noisey, a global music-oriented channel of Canadian-based arts and culture magazine Vice's website, the nine ladies offered some insight into the lives of Korean pop stars and appeared poised and polite when talking about their projects and goals for the future.

First and foremost, the Noisey interview served to promote Girls' Generation's latest single "Mr.Mr." and help them reach an audience in North America they might not otherwise have connected with.

"'Mr.Mr.' has exciting R&B sounds with cool, simple melodies that people can easily remember, dance, and sing along too," explained Seohyun. "We tried to send a supportive message to all the misters out there!"

Sunny continued, "Our new music video is about reviving the confidence of men that have lost courage and encouraging them to let go of their apprehensions."

Girls' Generation's first real break in the US came in 2012 during a media tour that included performing as the musical guest on an episode of The Late Show with David Letterman.

"I was extremely excited since I grew up in the States and knew how popular the Letterman Show is," said Tiffany. "We thought this was a really good opportunity and felt honored to be able to perform on such a respected show."

But one appearance on a late night talk show in the US does not instantly translate into widespread success. As with many fans around the world who are just recently starting to enjoy K-Pop regularly, there are some pretty big questions and concerns about the "manufactured" nature of the genre where stars seem to be raised into fame through years of training and demands of perfection. Many industry professionals cite this as a major drawback for fans in the West who (perhaps falsely) project negative feelings onto this practice.

When asked about what the training process was like for them, Hyoyeon talked about staying up late rehearsing, but not without purpose. Obviously wanting to make a big impact in an industry saturated with incredible talents, "we even had to practice each other's step distance to create the perfect choreography," she said.

And it certainly paid off. With nine active members, Girls' Generation consistently provide flawless performances and their songs always rank at the top of the charts. But to an American audience, nine might seem like overkill. "We definitely feel more assured and confident when we are performing together," explained Taeyeon who goes for the 'strength in numbers' idea. "All the girls are cheerful and outgoing, so there is never a dull moment!"

While the members themselves seem to find nothing strange about the size of their group and the cheerful working relationship they have with each other, it may end up being one of the biggest drawbacks to reaching the US audience. A peek at the tags used by interviewer Jakob Dorof at the end of the article are all too revealing of this point - "THEY ARE JUST SO PERKY" and "Seriously Though How Do Nine People On The Road Not Want To Kill Themselves" are likely the same ideas running through the minds of many readers unfamiliar with the group.

However, as Girls' Generation continues to promote their latest single "Mr.Mr." and their EP of the same name, fans around the world can expect them to continue to put themselves out there and pop up in a lot of new places. The music video has already reached over 15.5 million views on YouTube and interest in the impressive girl group has been piqued by fans around the world. Can Girls' Generation eventually break into the American mainstream? Only time will tell.

Check out the rest of their Noisey interview HERE and let us know what you think in the comments section below.

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