“MAMACITA” is the seventh album from the powerhouse K-Pop group Super Junior. The title track is heavily influenced by Spanish music and is supported by a Spaghetti Western music video which features cowboys, as well as bull fighters.

In the video, Super Junior transform into modern day toreros. The choreography of “MAMACITA” incorporates moves from Flamenco, a form of dance and music from the southern region of Spain.

Within twelve hours of its release, the video for “MAMACITA” received close to 1.3 million views on YouTube.

Beyond the concept of the title song, “MAMACITA” demonstrates the awareness of SM Entertainment in regards to Super Junior’s growing Hispanic fanbase.

Super Junior toured Latin America in 2013, but did not make U.S. stops.

Super Junior is an interesting example of the global increase of interest in K-Pop. In 2013, Super Junior performed throughout South America, making stops for their Super Show 5 tour in Brazil, Peru, Chile, and Argentina.

The group did not perform in the United States but included Mexico as part of the Super Show 5 tour. Their Mexico City performance on November 7, 2013 had 15,994 fans in attendance which exceeded their per night attendance for shows in China, Philippines, and Singapore.

Prior to their tour stops in Mexico and South America, Super Junior were the focus on numerous television shows which illustrated their relevance to Korean pop including a feature on Megavision’s “Mucho Gusto.”

During Super Show 5, Super Junior received attention from major television networks in Latin America. TV Azteca, a network based out of Mexico, has been largely attributed for the spread of K-Pop in Mexico, by including K-Pop within its music chart show.

TV Azteca is included in an analysis of K-Pop and Latin America which was compiled by Professor Han Woo Park of YeungNam University. In his study, Professor Han Woo Park considered various factors including YouTube viewers of K-Pop music videos within Latin America, as well as the usage of SNS tools like Twitter by Spanish K-Pop fans.

 While Super Junior are not the only K-Pop artists who have incorporated elements of Spanish music into their album, the group is a prime example of the influence of K-Pop upon Latin America.

Super Show 6 will open on September 19, 2014 with dates scheduled for Seoul, Tokyo, and Osaka. It will be interesting to see if the tour will make similar stops as Super Show 5, in Mexico and South America.