Amanda Knox murder case conviction is still on appeal yet her PR team seems to be already in full swing with pictures of the UW student with her new beau.

Photos of Amanda Knox and rocker Colin Sutherland kissing on what appeared to be staged backdrops, such as on the beach in Coney Island at sunset or the boardwalk as well as a huge advertisement for the Wildlife Conservation Society, were published by the tabloids late last month.

According to MailOnline, "the new couple were pictured passionately kissing on the beach and on the boardwalk during a day-trip to Coney Island, and holding hands while shopping vintage stores with a female friend in the Brooklyn neighborhood of Bushwick."

Previously, Selene Nelson, content executive and freelance writer wrote a piece for HuffingtonPost claimed that Amanda Knox has a very good publicist who filters information to the US media.

Right after Amanda Knox murder case trial started, her father hired the services of the Gogerty Marriott Public Relations Inc. to try to bleach her image.

"No American journalists were given access to the Knox family without guarantees of positive coverage," Nelson added. "Thus, Knox was turned from promiscuous schemer to naïve college girl, railroaded by ruthless Italians driven by their consuming hatred for anything American."

Italy's Ansa said the Court of Cassation is set to hear the appeal on the Amanda Knox murder case on March 25, 2015.

A Florence court earlier convicted Amanda Knox and Raffaele Sollecito for the murder of her roommate Meredith Kercher in 2007.

Amanda Knox was already convicted for the murder by a Perugian court in 2007 and she spent around four years in prison. An appellate court later threw out the ruling in 2011.

However, the Supreme Court overruled that the appellate court had failed to consider a crucial evidence that allegedly linked Amanda Knox and Raffaele Sollecito to the scene. They were convicted in absentia.