News / Headlines / Endorsement

Ji Chang Wook Calls To His 'Muse' In Stylus Campaign

By Elsa B. | December 16, 2015 11:34 AM EST


Ji Chang Wook became a romantic groom-to-be for the latest campaign by jewelry brand Stylus.

The star was named the face of the "Dear My Muse" jewelry collection, which includes engagement rings and celebratory anniversary pieces. According to the brand, "The Dear My Muse collection was created to celebrate love and create excitement in a relationship. From start to finish, the concept was about finding your true love, your muse in the world."

The collection features heart charm necklaces, music note stud earrings and simple rings with encrusted diamonds. Each item is considered a "heartfelt love" gift and follows a modern clean theme; thus, all the accessories can be part of the buyer's everyday wardrobe.

The campaign was created to mainly appeal to women in their 20s and 30s. During the Christmas season, women are typically asked to personally choose their gifts, if they are expensive jewelry pieces. Ji was chosen as the face of the lookbook because of his great popularity as a leading drama actor.

In related news, Ji Chang Wook has been extremely active oversees recently after completing his drama Healer. He held a press conference in Singapore to promote his new endorsement campaign with Shokubutsu and will star in the Chinese drama Mr. Right early next year.


About the Author: Elsa is the founder, head writer, and editor of In her website, she covers K-pop celebrity style, Korean actress beauty trends, red carpet appearances and Seoul Fashion Week news.

Tagged :  Ji Chang wook, Stylus


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