Guess which Kpop group had their newest endorsement? It is none other than the four-member girl group, Melody Day!

In a report released by All Kpop on November 17, Viewga and LOEN Entertainment announced that Ye In, Yoo Min, Cha Hee, and Yeo Eun will be the new faces of the fashion brand '96NY'.

96NY, pronounced as 'nine-six-N-Y', is a Korean fashion brand which has thirteen outlets all over South Korea. The brand actually exudes three concepts. First is the New York lifestyle which is a youthful and casual vibe. Their second concept is contemporary which makes their outfits unique and trendy. Third, their offerings are also modern and chic that can be worn on daily basis or even to formal events.

Seeing these concepts, an insider from 96NY imparted that Melody Day is the perfect model for their branding. Just like their brand which is starting to bloom, Melody Day is also doing good in their field and as a proof, they are constantly being scouted to sing the OSTs of hit K-dramas. Some of these are "Master Sun" starring Gong Hyo Jin and So Ji Sub and "Missing You" starring Yoon Eun Hye and Park Yoo Chun.

The brand is actually well-known to several actresses like Park Si Yeon and girl groups like Girls' Generation because of their unique fashion statement that is casual yet sophisticated and classic.

Moreover, for Melody Day's photo shoot for 96NY, they modeled the Fall/Winter 2016 collection of the fashion label. Based from the photos released by the brand, they are going for the neutral colors of the season with some hints of navy colors like dark blue and plum. Melody Day just brought some mixture of coolness and hotness in the pictorial.

Here are some photos from the shoot: