Netflix's hit animation "KPop Demon Hunters" has become such a cultural phenomenon in Korea that it's now taking over both the skies and the snack aisles. The beloved film will be the star theme of this weekend's Hangang Drone Light Show, while food giant Nongshim is releasing limited-edition Shin Ramyun and K-snacks featuring the Huntrix heroines and Saja Boys.
Thousands of Drones to Illuminate the Han River
The official website of the Hangang Drone light show mentioned that a total of 1,200- 2,000 drones will soar over the Han River, lighting up the capital's sky with stunning imagery of Cheongdam Bridge, Bukchon Hanok Village, and other landmarks featured in the film. Beloved characters Rumi, Mira, and Zoey will also appear in dazzling formations, bringing the fantasy action adventure to life above Ttukseom Hangang Park in Gwangjin-gu.
The event, free to the public, begins at 8 p.m. Audiences can also enjoy "KPop Demon Hunters" themed dance cover performances, pop music stages, photo zones, costumes, and face painting before and after the drone display.
Crowd Guidance and Weather Precautions
According to the Korea Herald, the city government urged attendees to check the official Seoul City website or Instagram for real-time updates, as weather conditions like heavy rain or strong winds may affect the schedule. For easier access, visitors are advised to use Exit No. 1 of Jayang Station (Line 7), since exits 2 and 3 may be overcrowded.
The September 8 show kicks off a series of fall drone spectacles. Four additional events are scheduled for September 13, September 20, September 26, and October 18, including special collaborations with Kakao Friends, one of Korea's most beloved character brands.
Read more: Ahn Hyo-seop, Voice of Jinu From 'K-pop Demon Hunters,' Talks Possible Sequel & Character's Return
'KPop Demon Hunters' Powers Instant Noodle Boom
In another news, Netflix's "KPop Demon Hunters" is not just captivating audiences on screen - it's also moving markets. Shares of South Korea's leading instant noodle makers have surged amid hopes that the film's global fandom will boost overseas sales.
Late last month, Nongshim Co., the nation's largest noodle producer, launched limited-edition Shin Ramyun, Shrimp Crackers, and a brand-new Shin Toomba Sauce, all in packaging inspired by the film's demon-slaying K-pop heroines.
Fans instantly recognised the products, as Rumi, Mira, and Zoey are frequently seen snacking on instant noodles and K-snacks in the movie. That recognition translated into staggering sales: all 6,000 special-edition Shin Ramyun cups sold out in under two minutes after their domestic release. Nongshim plans to roll out the special-edition lineup, featuring not only the Huntrix heroines but also the Saja Boys and tiger mascot Derpy, to the US and other overseas markets soon, The Korea Economic Daily reported.
Nongshim's success is spilling over to its rivals. Samyang Foods Co., already a global hit with its fiery Buldak noodles, saw its shares climb to an all-time high of ₩1,642,000 ($1,180.87) on August 28, reflecting investor optimism about further K-snack momentum tied to the Netflix hit.
