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Wanna One Daniel, Boy Group brand reputation 9 consecutive months # 1

By Oliva G | April 13, 2018 10:12 PM EDT

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Wanna One Daniel ranked first in boy group private brand in April 2018 Big data analysis.

For the purpose of analyzing Big Data's personal data, the Korean Corporate Reputation Research Institute extracted 175,398,816 Big Data of 395 branded individuals from Boy's Group from March 12, 2018 to April 13, 2018, The brand reputation index was analyzed by the participation index, the media index, the communication index, and the community index. In March, the Boy Group's personal brand reputation increased 6.86% from 164,322,165.

The brand reputation index is an indicator of brand big data analysis that finds that online habits have a big influence on brand consumption. Through Boy Group 's personal brand reputation analysis, it is possible to measure media interest, consumer' s interest and traffic for Boy Group 's individual brand.

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