BTS and UNICEF 'Love Myself' campaign was launched two years ago, N Seoul Tower and Lotte World Tower will be lit up in purple to commemorate it. It was reported that the two towers will light up purple during BTS's Seoul 'Love Yourself: Speak Yourself' concerts on October 26-29.

The Phenomenal group BTS donated around the world about 2.6 billion Won ($2.21 million USD) for the '#ENDviolence' campaign for children and teens for the past 2 years. Their partnership with UNICEF and giving with a cause symbolize the purple lights. The anti-violence campaign aims to end cycles of violence involving young people.