Lee Hi talked about her career's new beginnings with the fashion magazine Elle. The singer released her first single "HOLO" on July 23, following the news of her signing a contract with AOMG, which was announced on July 22. She elicited a sensual vibe in her pictorial with Elle, combined with a trendy style.

“I've heard a lot of good stories from Code Kunst and GRAY,” said Lee Hi, explaining why she chose Jay Park's label as her new home.