BLACKPINK Tops Girl Group Brand Reputation Rankings for December — See Who Else Topped The List

On Sunday, Dec. 13, The Korean Brand Research Institute released their brand reputation rankings for K-pop girl groups in the month of December. See who made it to the top of the rankings below!

The Korean Brand Research Institute analyzed 48,295,989 pieces of data released from Nov. 13 to Dec. 13 to determine the brand reputation index of numerous girl groups. The Institute separates their data into numerous indexes - community participation index, media index, communication index, and community reception index. Compared with the 45,569,915 pieces of analyzed data last month, it increased by 6.20%.

The brand reputation rankings is an index created through big data analysis and discovers how consumers' online habits make an impact on brand consumption. The girl group brand reputation rankings measure both the positive and negative influences of girl groups, the media's interest in them, consumers' interest, and their communication volume. Over 100 brand reputation experts and their input is also taken into account.

THE TOP 5 GIRL GROUPS

The YG Entertainment girl group BLACKPINK (Jisoo, Jennie, Rosé, Lisa) ranks in first place with a brand reputation index of 4,786,776. The girl group has a participation index of 460,020, a media index of 1,163,480, a communication index of 1,216,239, and a community reception index of 1,247,034. Compared with BLACKPINK's brand reputation index in November of 5,296,467, their index fell by 9.61%.

BLACKPINK
(Photo : BLACKPINK Twitter)

At second place, we have TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, andTzuyu) with a brand reputation index of 4,234,719. TWICE has a participation index of 368,628, a media index of 1,027,760, a communication index of 1,710,503, and a community reception index of 1,247,828. Compared with their brand reputation index in November of 5,479,720, their index fell by 22.72%.

TWICE
(Photo : TWICE Official Twitter Account)

The SM Entertainment rookie girl group Aespa (Karina, Winter, Giselle, and Ningning) ranks in second place with a brand reputation index of 3,820,383. The newbie girl group has a participation index of 1,637,916, a media index of 597,400, a communication index of 818,067, and a community reception index of 767,000. This is the first time Aespa has ever been included in the girl group brand reputation rankings. Congratulations, Aespa!

Aespa
(Photo : Aespa Twitter)

At fourth place, we have the South Korean-Japanese girl group IZ*ONE (Kwon Eunbi, Miyawaki Sakura, Kang Hyewon, Choi Yena, Lee Chaeyeon, Kim Chaewon, Kim MInju, Yabuki Nako, Honda Hitomi, Jo Yuri, Ahn Yujin, and Jang Wonyoung) with a brand reputation index of 3,365,351. The girl group has a participation index of 959,412, a media index of 812,000, a communication index of 859,351, and a community reception index of 734,347. Compared with IZ*ONE's brand reputation index in November of 2,397,807, their index rose by 44.55%.

IZ*ONE
(Photo : IZ*ONE Twitter)

Lastly, at sixth place, we have Oh My Girl (Hyojung, Mimi, YooA, Seunghee, Jiho, Binnie, and Arin) with a brand reputation index of 2,712,338. Oh My Girl has a participation index of 277,576, a media index of 741,240, a communication index of 908,396, and a community reception index of 785,239. Compared with their brand reputation index in November of 2,397,807, their index rose by 13.12%.

OH MY GIRL Seung Hee, exotic visuals
(Photo : Seung Hee Instagram)

From 6-50, the list goes:

6. MAMAMOO

7. Red Velvet

8. STAYC

9. (G)I-DLE

10. ITZY

11. GFRIEND

12. Ladies' Code

13. EVERGLOW

14. Lovelyz

15. Woo!ah!

16. APRIL

17. fromis_9

18. Girls' Generation

19. Weeekly

20. LOONA

21. WJSN (Cosmic Girls)

22. Apink

23. Stellar

24. MOMOLAND

25. BLINGBLING

26. EXID

27. Secret

28. Secret Number

29. CLC

30. Weki Meki

31. Dreamcatcher

32. Berry Good

33. cignature

34. Girl's Day

35. T-ARA

36. LABOUM

37. f(x)

38. After School

39. Rocket Punch

40. Busters

41. gugudan

42. 9MUSES

43. Blah Blah

44. Brown Eyed Girls

45. Cherry Bullet

46. PRISTIN

47. BESTIE

48. DIA

49. YPDDA

50. G-reyish

Did your favorite group make the rankings?

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Written by Alexa L.

Tags
BLACKPINK
Twice
IZ*ONE
IZONE
Oh My Girl
MAMAMOO
Red Velvet
GIDLE
Itzy
GFRIEND
LADIES CODE
LADIES CODE
EVERGLOW
lovelyz
april
fromis_9
Girls Generation
Girls Generation
SNSD
Loona
WJSN
cosmic girls
Apink
stellar
Momoland
EXID
SECRET
CLC
Weki Meki
Dreamcatcher
Berry Good
Girls Day
Girls Day
Girls Day
T-ARA
tara
LABOUM
f(x)
Fx
After School
gugudan
9Muses
Brown Eyed Girls
Pristin
Bestie
Dia

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