BTS, BLACKPINK, and More: Idol Group Brand Reputation Rankings for December Released

BTS, BLACKPINK, and More: Idol Group Brand Reputation Rankings for December Released
(Photo : BTS | BLACKPINK | NCT 127)

On Saturday, Dec. 26, the Korean Brand Research Institute released their brand reputation rankings for idol groups in December. See who made the top rankings here.

The Korean Brand Research Institute analyzed the bran reputation index by extracting 143,994,751 pieces of data from Nov. 26 to Dec. 26 and measured consumer participation index, media index, communication index, and community index concerning idol groups. Compared to the 130,417,384 available data concerning idol groups from Nov. 2020, the number of data available increased by 10.41%.

The brand reputation ranking is an index created through data analysis and helps find the habits of consumers and the impact of an idol group on brand consumption. Through the analysis of an idol group's brand reputation, we can see the positive and negative influences of an idol group, the media's interest in them, and the amount of attention they receive from consumers.

First place goes to BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) with a brand reputation index of 18,972,090. The boy group has a participation index of 3,995,872, a media index of 4,049,610, a communication index of 5,512,729, and a community index of 5,413,879. Compared to their brand reputation index of 16,858,121 in Nov., their brand reputation index increased by 12.54%.

BTS V releases new song ‘Snow Flower’ to celebrate Christmas, “I wish you comfort”
(Photo : V Instagram)

BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) bagged second place with a brand reputation index of 8,401,874. The girl group has a participation index of 514,888, a media index of 2,774,708, a communication index of 2,543,740, and a community index of 2,568,537. Compared to their brand reputation index of 5,484,282 in Nov., their brand reputation index increased by 53.20%.

BLACKPINK
(Photo : BLACKPINK Twitter)

Third place goes to NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Kin, Xiaojun, Yanyang, Hendery, Shotaro, and Sungchan) with a brand reputation index of 7,985,896. The group has a participation index of 600,160, a media index of 1,915,564, a communication index of 3,106,714, and a community index of 2,363,459. Compared to their brand reputation index of 6,165,057 in Nov., their brand reputation index increased by 29.53%.

NCT
(Photo : NCT Official Facebook Account)

SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Woozi, Wonwoo, Hoshi, DK, The8, Mingyu, Seungkwan, Vernon, and Dino) with a brand reputation index of 7,799,668. The boy group has a participation index of 790,152, a media index of 1,991,861, a communication index of 2,778,003, and a community index of 2,293,319. Compared to their brand reputation index of 4,470,186 in Nov., their brand reputation index increased by 75.68%.

SEVENTEEN
(Photo : SEVENTEEN Twitter)

(G)I-DLE (Miyeon, Minnie, Soyeon, Soojin, Yuqi, and Shuhua) ranked in fifth place with a brand reputation index of 5,561,582. The boy group has a participation index of 204,160, a media index of 1,396,822, a communication index of 2,157,788, and a community index of 2,802,813. Compared to their brand reputation index of 4,226,288 in Nov., their brand reputation index increased by 55.26%.

(G)I-DLE
(Photo : (G)I-DLE Twitter)

From 6-51, the ranking goes

6. IZ*ONE

7. TWICE

8. Oh My Girl

9. MAMAMOO

10. EXO

11. Aespa

12. GFRIEND

13. MONSTA X

14. TXT

15. Red Velvet

16. ITZY

17. Super Junior

18. THE BOYZ

19. GOT7

20. Weeekly

21. EVERGLOW

22. fromis_9

23. TREASURE

24. Lovelyz

25. NU'EST

26. ASTRO

27. Stellar

28. APRIL

29. Girls' Generation

30. SHINee

31. Stray Kids

32. STAYC

33. WINNER

34. MOMOLAND

35. LOONA

36. CRAVITY

37. Apink

38. WJSN

39. ATEEZ

40. INFINITE

41. BTOB

42. BIGBANG

44. PENTAGON

45. AB6IX

46. VIXX

47. Golden Child

48. Dreamcatcher

49. SF9

50. VICTON

51. Weki Meki

Did your favorite idol group make the ranking?

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Written by Alexa Lewis

Tags
BTS
BLACKPINK
nct
seventeen
GIDLE
IZONE
IZ*ONE
Twice
Oh My Girl
MAMAMOO
EXO
GFRIEND
monsta x
TXT
Red Velvet
Itzy
Super Junior
The Boyz
GOT7
EVERGLOW
fromis_9
Treasure
lovelyz
NUEST
NUEST
ASTRO
stellar
april
Girls Generation
SNSD
SHINee
'Stray Kids'
winner
Momoland
Loona
Apink
WJSN
ATEEZ
INFINITE
BTOB
BigBang
pentagon
AB6IX
VIXX
Golden Child
Dreamcatcher
SF9
VICTON
Weki Meki

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