Why do fans claim BLACKPINK Jennie is the co-owner of the fashion brand, Nieeh? Read more to know the clues and reasons!

Jennie, the main rapper of the global group BLACKPINK, is not only dominating the music scene but gracing the world of fashion, as well.

Dubbed as the " Human Chanel," the female superstar is consistently showing her luxurious image and elegance to her SNS, flaunting photos of her daily #OOTDs (Outfit of the Day) and pictorial photos from multiple fashion brands including Chanel and Jentle Monster.

However, in the previous months, fans of Jennie, particularly the fandom of BLACKPINK, BLINKs, are making noise on social media after noticing something from Jennie's recent posts-- and that is her interest in a recently launched fashion brand called, Nieeh.

As fans tried to associate Jennie and the brand, netizens, fans and several media outlets investigate if the female idol might actually be the owner of the brand, given these clues spreading on social media!

Who is the Owner of Nieeh? Is it possible that BLACKPINK Jennie might be a co-owner?

Nieeh is a Korean fashion brand that offers trendy yet timeless bags, clothing, accessories, etc. which was established in 2019. All of the other details about the brand can be seen on their official website, but the cryptic part is that there's no information about the owner/s of the brand.

Thus, fans tried to collate information and hints proving that Jennie, if not the owner, might be associated with Nieeh!

Here Are the Reasons Why Fans Think BLACKPINK Jennie is the Owner of Nieeh

 1. Jennie is frequently seen wearing items from Nieeh.

On her Instagram account, the female artist has been featuring Nieeh products as part of her outfit, such as bags, as well as the popular "Cloudy Day" hoodie which costs about 140USD.

2. BLACKPINK members and other idols were also spotted having Nieeh items.

In November last year, Rosé caught attention after wearing an all-pink outfit, particularly stealing people's eye with the familiar print on her sweater which says, Nieeh-- apparently an item from the brand as well.

Aside from Jennie, Jisoo also uploaded an Instagram photo, wearing the same cloud-designed hoodie, while their close friend Yeri from Red Velvet, also exuded her visual one time wearing the hoodie.

In addition to them, Red Velvet Seulgi, April Naeun, and other YG staff were also captured with the Korean brand's products.

3. Nieeh might be an amalgamated name of Jennie and her best friend, Chahee.

Nieeh is actually pronounced as "nie-hee/ni-hi" in Korean, and netizens can't help that the brand name is a combination of Jennie's "nie" and Chahee's "hee."

If you will also take away "hee" from Chahee and spell it backward, you'll get "eeh" that completed Nieeh.

Even Chahee wears the same "Cloudy Day" hoodie!

4. Irene Kim Express Gratitude to Jennie for a Gift from Nieeh

Lastly, a since-delete Instagram story uploaded by model-influencer Irene Kim cemented the speculation that Jennie is truly associated with Nieeh after Irene tagged Jennie to her unboxing video of a gift from Nieeh.

The model immediately deleted and changed the post with a photo captioned with a heart, but eagle-eyed fans were quicker than her that they even screen-recorded her IG story along with the caption.

Though there's still no confirmation is Jennie is actually a co-owner of the Korean brand along with Chahee, the brand is not only gaining attention from fans but is gaining interest from other Korean celebrities and K-pop idols as well. In fact, aside from the official Instagram of Nieeh, there's a separate account showing the personalities that loved the items from Nieeh!

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Written by Eunice Dawson