BTS Jimin sits atop once again for June 2021's brand reputation rankings for male idols! Along with him, ASTRO Eunwoo, SHINee Jonghyun, EXO D.O. and more entered the list.
On June 19, the Korean Business Research Institute revealed the boy group's personal brand reputation for June 2021.
In the rankings, BTS members dominated the list again.
BTS Jin, V, Jungkook, and RM Dominated the Top 10 of Male Idols Brand Reputation Rankings
The rankings were analyzed by extracting 91,756,256 big data from 632 individuals from May 19 to June 19, 2021.
The data that were analyzed including the brand reputation index with the participation index, media index, interaction index, and community awareness index.
The brand reputation index is an indicator created through brand big data analysis, finding that consumers' online habits have a significant impact on brand consumption.
After tallying, BTS Jimin protected his crown in the first place. The terms with high linkage to him include "Fun," "Enthusiastic," and "Performing."
Meanwhile, based on keyword analysis, BTS Jimin was also linked to the words "ARMY," "Butter," and "Fan meeting."
Compared to BTS Jimin's brand reputation big data that reached 4,727,034 in May 2021, it rose to 35.74 percent this June with 6,416,266. The global star also achieved a high positivity ratio of 81.07%.
Following him is BTS V with 4,480,880, succeeded by Jungkook at No. 4. BTS Jin, Suga, and RM also entered the top 10 at sixth, seventh, and eighth places, accordingly. While J-Hope ranked 11th.
2PM Junho, ASTRO Eunwoo, SHINee Jonghyun: The Top 30 Male Idols on Brand Reputation Rankings for June 2021
Despite the influx of third-generation idols in the top 10, second-gen artists proved their unrelenting popularity in the music scene.
Following SHINee, 2PM, and HIGHLIGHT's much-awaited comeback news this 2021, 2PM Junho (No. 3), SHINee Jonghyun (No. 9), and HIGHLIGHT Doojoon (No. 10) joined young idols in the rankings.
Meanwhile, the "Face Genius" of ASTRO, Eunwoo, also entered the top 10 at No. 5.
Full List of Male Idols on Brand Reputation Rankings for June 2021:
- BTS’s Jimin
- BTS’s V
- 2PM’s Junho
- BTS’s Jungkook
- ASTRO’s Cha Eun Woo
- BTS’s Jin
- BTS’ Suga
- BTS’s RM
- SHINee’s Jonghyun
- Highlight’s Yoon Doojoon
- BTS’s J-Hope
- Super Junior’s Kim Heechul
- SHINee’s Taemin
- SF9’s Dawon
- SHINee’s Minho
- TVXQ’s Yunho
- Highlight’s Lee Gikwang
- NCT’s Mark
- BIGBANG’s G-Dragon
- SF9’s Rowoon
- MONSTA X’s Shownu
- JYJ’s Kim Jaejoong
- EXO’s D.O.
- SHINee’s Key
- 2PM’s Wooyoung
- TVXQ’s Changmin
- NCT’s Jisung
- GOT7’s Jinyoung
- TXT’s Taehyun
- TXT’s Beomgyu
READ MORE: BTS Jimin, ASTRO Cha Eun Woo, and More: Male Idol Brand Reputation Rankings for May 2021 Released
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Written by Eunice Dawson