BTS, SEVENTEEN and More: Boy Groups Brand Reputation for July 2021 Revealed

BTS
(Photo : Twitter: @bts_bighit)

On July 10 KST, the Korean Business Research Institute had released the month of July's list of top boy groups which is based on the big data collected. The big data includes factors such as interaction, media coverage, consumer participation, and the community index of each artist.

The big data for July is based on the data collected from June 10 to July 10, with a total of 57,652,745 collected during that time period.

With that being said, these are the boy groups who have topped this month's brand reputation! 

Want to see who they are? Keep on reading to know more.

BTS Takes No.1 Spot on July 2021's Brand Reputation Rankings for Boy Groups

Once again topping the monthly brand reputation rankings for their 38th consecutive month is none other than BTS! For the month of July, BTS accumulated a total of 14,995,148 for their brand reputation index, a 1.3 percent decrease from their brand reputation index of 15,187,718 in June.

In addition, the seven-member boy group's highest-ranking phrases for the group's keyword analysis include "Butter," "Hot 100," and "Billboard." And it's not surprising to find that these are the phrases and keywords associated with BTS.

IN CASE YOU MISSED IT: BTS Becomes 1st Korean Male Act to Achieve 'Million Certification' by RIAJ With 'BTS, THE BEST' Album

BTS
(Photo : Twitter: @bts_bighit)

Since the release of their hit digital single, "Butter," last May 21, the song had topped Billboard's Hot 100 for six consecutive weeks from the song's debut. With that, BTS made history, such as becoming the longest-running No.1 debut song by an Asian act, which they had broken when "Butter" had remained at the top in its fourth consecutive week.

Additionally, the group's highest-ranking related terms include "record," "release," "and "surpass." Which again, is no surprise as BTS has consistently been breaking and surpassing numerous records. 

Meanwhile, BTS recently released their new English song, "Permission to Dance" on July 9.

SEVENTEEN and 2PM Follow BTS on July 2021's Brand Reputation Rankings for Boy Groups

With the release of their eighth extended play "Your Choice," back on June 18, SEVENTEEN's brand reputation skyrocketed from No.5 to No.2 on the rankings. For the month of July, SEVENTEEN's brand reputation is a total of 4,220,613, a 17.53 percent increase in their data as compared to last month on June.

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SEVENTEEN
(Photo : Instagram: @saythename_17)

What is most notable, however, is 2PM's brand reputation index for the month. For the month of July, the veteran K-Pop group had a total of 3,557,369 for their index, a whopping 243.44 increase from their index back in June.

2PM MUST
(Photo : Twitter: @follow_2PM)

This amazing increase can be attributed with their highly-awaited comeback and the release of their seventh album "Must," that was released back on June 28. Their album marked the group's return after taking a four-year hiatus and five years after the release of their sixth album "Gentleman's Game" back in 2016.

IN CASE YOU MISSED IT: 2PM Breaks Own First-Week Sales Record with New Album 'MUST'

Full List for Boy Groups Brand Reputation Rankings for July 2021:

1. BTS

2. SEVENTEEN

3. 2PM

4. EXO

5. NCT

6. SF9

7. Stray Kids

8. MONSTA X

9. SHINee

10. TXT

11. ASTRO

12. THE BOYZ

13. BTOB

14. Super Junior

15. Highlight

16. INFINITE

17. NU'EST

18. VIXX

19. ATEEZ

20. WINNER

21. ONF

22. ENHYPEN

23. TREASURE

24. GOT7

25. TVXQ

26. Block B

27. PENTAGON

28. Golden Child

29. 2AM

30. FTISLAND

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

KpopStarz owns this article.
Written by Robyn Joan

Tags
BTS
seventeen
2PM
EXO
nct
SF9
'Stray Kids'
monsta x
SHINee
TXT
ASTRO
The Boyz
BTOB
Super Junior
Highlight
INFINITE
NUEST
VIXX
ATEEZ
winner
Treasure
GOT7
TVXQ
Block B
pentagon
Golden Child
2AM
FTISLAND

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