aespa, Brave Girls, and More: These are the Most Popular Girl Groups for July 2021

On July 11, the Korean Brand Research Institute unveiled its brand reputation rankings for K-pop girl groups. Want to know who the most popular female acts for the month are? Then keep on reading!

aespa, Brave Girls, and More: These are the Most Popular Girl Groups for July 2021
(Photo : Brave Girls Instagram | aespa Instagram | BLACKPINK Instagram)

What are the Brand Reputation Rankings?

The brand reputation ranking is a tool created through the use of big data brand analysis. The rankings are used to study and determine the consumers' online habits and discover what impacts brand consumption.

The brand reputation rankings also aim to discover the influence of a K-pop girl group, the volume of media interest in the girl group, the volume of interest the consumer has for the girl group, and the communication volume of the girl group.

From June 11 to July 11, The Korean Brand Research Institute analyzed 46,788,052 pieces of big data to determine a K-pop girl group's participation index, media index, communication index, and community index.

Compared to the 35,662,866 pieces of big data in June 2021, the number increased by 31.20%.

aespa is the Most Popular Girl Group for July 2021

aespa
(Photo : aespa Twitter)

aespa (Karina, Giselle. Winter, Ningning) ranked at first place this month with a brand reputation index of 4,900,542. aespa has a participation index of 905,420, a media index of 1,875,731, a community index if 1,148,241, and a communication index of 971,150. Compared to their brand reputation index of 470,102 in June, their index increased by 655.91%.

ALSO READ: aespa Selected as the K-Pop Group Most Loved Among Gen Z's 

Brave Girls is the Second Most Popular Girl Group for July 2021

Brave Girls
(Photo : Brave Girls Instagram)

Second place goes to Brave Girls (Eunji, Minyoung, Yujeong, and Yuna) with a brand reputation index of 4,830,726. Brave Girls has a participation index of 835,244, a media index of 1,835,252, a community index of 1,114,498, and a communication index of 1,045,732. Compared to their brand reputation index of 3,711,562 in June, their index increased by 11.11%.

BLACKPINK is the Third Most Popular Girl Group for July 2021

BLACKPINK
(Photo : BLACKPINK Instagram)

BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) ranked third place this month with a brand reputation index of 3,557,492. In addition, BLACKPINK has a participation index of 251,668, a media index of 695,224, a community index of 894,947, and a communication index of 1,714,654. Compared to their brand reputation index of 3,521,993 in June, their index fell by 43.25%.

ALSO READ: BTS J-Hope is a Fan of This Underrated BLACKPINK Song

TWICE is the Fourth Most Popular Girl Group for July 2021

TWICE
(Photo : TWICE Twitter)

Fourth place went to TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) with a brand reputation index of 3,472,836. In addition, TWICE has a participation index of 465,392, a media index of 1,217,476, a community index of 803,721, and a communication index of 985,247. Compared to their brand reputation index of 1,882,766 in June, their index increased by 56.69%.

ALSO READ: Momo Earns Praise for Her Sweet Vocals in TWICE's OST for 'Hospital Playlist 2'

Girls' Generation is the Fifth Most Popular Girl Group July 2021

Girls' Generation
(Photo : Pabian (Wikimedia Commons))

Wrapping up the top five is Girls' Generation (Taeyeon, Yuri, Hyoyeon, Sunny, Yoona, Tiffany, Sooyoung, and Seohyun) with a brand reputation index of 2,589,425. In addition, Girls' Generation has a participation index of 93,704, a media index of 630,250, a community index of 506,290, and a communication index of 1,283,500.

ALSO READ: Girls' Generation Launches Official TikTok Account

These are the TOP 30 Most Popular Girl Groups for July 2021

1. aespa

2. Brave Girls

3. BLACKPINK

4. TWICE

5. Girls' Generation

6. Red Velvet

7. ITZY

8. Oh My Girl

9. APRIL

10. MAMAMOO

11. Lovelyz

12. After School

13. STAYC

14. Apink

15. LOONA

16. (G)I-DLE

17. Laboum

18. fromis_9

19. Weeekly

20. WJSN

21. woo!ah!

22. Stellar

24. Girl's Day

25. ELRIS

26. GWSN

27. PIXY

28. DIA

29. Dreamcatcher

30. cignature

Did your favorite girl group make the top 30? Tell us in the comments below!

Here is the full list:

Brand reputation ranking July 2021
(Photo : The Korean Brand Research Institute)

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

KpopStarz owns this article.

Written by Alexa Lewis

Tags
Brave Girls
BLACKPINK
Twice
Girls Generation
SNSD
Red Velvet
Itzy
Oh My Girl
april
MAMAMOO
lovelyz
Apink
Loona
GIDLE
LABOUM
fromis_9
weekly
WJSN
stellar
Girls Day
ELRIS
Dia
Dreamcatcher

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