BTS, aespa, and More: Korean Singers Brand Reputation Rankings for July 2021 Revealed

On Saturday, July 24, the Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of July.

Want to know who the most popular singers are for the month? Then keep on reading!

BTS, aespa, and More: Korean Singers Brand Reputation Rankings for July 2021 Revealed
(Photo : BTS Facebook )

What are the Brand Reputation Rankings?

The brand reputation ranking makes use of big brand data to create an index. This is done to study the online habits of consumers and discover out what affects brand consumption.

The brand reputation index also measures the influence of a Korean singer, the volume of media interest in the Korean singer, the volume of interest the consumer has for the Korean singer, and the communication volume of the Korean singer.

From June 24 to July 24, The Korean Brand Research Institute analyzed 145,185,245 pieces of big data to determine the Korean singers' participation index, media index, communication index, and community index.

Compared to the 127,167,251 pieces of big data in June 2021, the number increased by 14.17%.

BTS is the Most Popular Korean Singers for July 2021

BTS
(Photo : BTS Twitter)

Taking the throne is BTS (RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook), with a brand reputation index of 13,919,443. BTS has a participation index of 3,418,867, a media index of 3,140,487, a community index of 4,041,691, and a communication index of 3,318,399.

Compared to their brand reputation, index of 12,939,675 in June, their index rose by 7.57%.

Lim Young Woong is the Most Popular Male Soloist for July 2021

Lim Young Woong
(Photo : Lim Young Woong Instagram)

Ranking in second place is trot singer Lim Young Woong with a brand reputation index of 13,494,632. In addition, Lim Young Woong has a participation index of 3,549,962, a media index of 3,287,185, a community index of 3,341,478, and a communication index of 3,318,006.

Compared to his brand reputation index of 11,626,270 in June, his index rose by 16.09%.

aespa is the Most Popular Girl Group for July 2021

aespa
(Photo : aespa Twitter)

Third place goes to the rookie girl group aespa (Karina, Winter, Giselle, and Ningning) with a brand reputation index of 6,373,217. aespa has a participation index of 1,652,020, a media index of 1,301,188, a community index of 1,904,005, and a communication index of 1,516,006.

Compared to their brand reputation index of 7,875,755 in June, their index fell by 19.08%.

Brave Girls is the Second Most Popular Girl Group for July 2021

Brave Girls
(Photo : Brave Girls Twitter)

Brave Girls (Minyoung, Yujeong, Eunji, and Yuna) ranked fourth place this month with a brand reputation index of 5,977,527. Brave Girls has a participation index of 1,265,569, a media index of 1,067,085, a community index of 1,562,774, and a communication index of 2,082,099.

Compared to their brand reputation index of 6,279,514 in June, their index fell by 4.81%.

Lee Chan Won is the Second Most Popular Male Soloist for July 2021

Lee Chan Won
(Photo : Lee Chan Won Instagram)

Wrapping up the top five is trot singer Lee Chan Won, with a brand reputation index of 5,675,182. Lee Chan Won has a participation index of 2,058,975, a media index of 1,261,406, a community index of 1,189,821, and a communication index of 1,164,980.

Compared to his brand reputation index of 6,210,965 in June, his index fell by 8.63%.

These are the TOP 30 Most Popular Korean Singers for July 2021

1. BTS

2. Lim Young Woong

3. aespa

4. Brave Girls

5. Lee Chan Won

6. Big Mama

7. IU

8. BLACKPINK

9. Red Velvet Joy

10. NCT

11. EXO

12. Young Tak

13. Laboum

14. Lee Moo Jin

15. SEVENTEEN

16. Wonstein

17. TWICE

18. SG Wannabe

19. Na Hoon Ah

20. Oh My Girl

21. Kang Daniel

22. Jeong Dong Won

23. Lee Seung Yoon

24. Lee Seung Gi

25. Girls Generation Taeyeon

26. Kim Hee Jae

27. MAMAMOO

28. Red Velvet

29. Naul

30. Sung Si Kyung

Did your favorite Korean singer make it to the top 30? Tell us in the comments below!

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

KpopStarz owns this article.

Written by Alexa Lewis

Tags
BTS
Brave Girls
Big Mama
IU
BLACKPINK
Red Velvet
Joy
nct
EXO
LABOUM
seventeen
Twice
SG Wannabe
Oh My Girl
Kang Daniel
Lee Seung Gi
MAMAMOO
Girls Generation
Taeyeon
Sung Si Kyung

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