Brave Entertainment Issues Apology for Poor Quality of Brave Girls Merchandise, Attitudes of Managers

Brave Girls
(Photo : Twitter: @BraveGirls)

Brave Entertainment has released an apology regarding the merchandise of Brave Girls and the company's managers.

Keep on reading to know more.

Fans Demand Refund Over Brave Girls' Official Merchandise

Previously, Brave Girls released their highly-awaited first-ever official merchandise back on July 12. After ordering and receiving their merchandise, however, fans were disappointed with the quality of the products.

According to fans, the merchandise that contain a print picture of either Brave Girls or a member were poor in quality, with the pictures being blurry and having inferior design.

Brave Girls
(Photo : Instagram: @bravegirls.official)

Pictures of the Brave Girls' merchandise started receiving attention after it was posted by fans on an online community forum, with Brave Entertainment, Brave Girls' agency, drawing criticism from fans and netizens. Others have also asked for a refund on the merchandise.

Besides the official merchandise, fans have also criticized Brave Entertainment for their poor management qualities and service to fans.

READ MORE: Fans Ask for Refund for Brave Girls' Official Merchandise Due to 'Poor Quality'

Brave Entertainment Issues Apology for Poor Quality of Brave Girls Merchandise, Attitudes of Managers

On July 23, Brave Entertainment's vice president, Lee Jong Hwa, issued an official apology through their social media.

"First of all, we would like to bow our heads and apologize to all of the fans for the recent unfortunate events," said Brave Entertainment. They also apologized for not being able to reciprocate the love and expectations of fans and feel a heavy responsibility.

Brave Entertainment lists the points the fans made, and addressed each issue.

Brave Girls
(Photo : Twitter: @BraveGirls)

Regarding the abuse of power by a fan manager, they reveal that the fan manager in question has submitted a resignation letter and no longer works in the company. Brave Entertainment explains that it is a matter of managerial qualities and apologizes for neglecting to train the staff. In addition, they have also appointed a new fan manager.

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With the deletion of posts by fan cafe admins, Brave Entertainment will do their best to prevent a similar incident from happening again in the future by conducting a one-on-one interview. The person who had ordered the deletion of posts and the fan cafe manager will be undergoing training.

In addition, Brave Entertainment will also be increasing the number of fan cafe managers and will strive to communicate with fans.

Brave Girls
(Photo : Twitter: @BraveGirls)

Addressing the demand for refunds of Brave Girls' merchandise, Brave Entertainment promises to issue a refund in full amount and will be contacting the individuals who wish to do so. The agency will also be notifying fans of the contract termination with an advertising company after a breach of contract last July 5.

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The agency is preparing for clear and transparent follow-up action as it cannot be a reason or excuse for various wrongdoings caused by the lack of experience and ignorance.

What are your thoughts on the issue?

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Written by Robyn Joan

Tags
Brave Girls
Brave Entertainment

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