From 2016 to 2021, only a few idols were able to fully penetrate the fashion world as ambassadors. Among numerous stars in the entertainment scene, BLACKPINK, BIGBANG G-Dragon, BTS, EXO, aespa, and more are the only idols who were chosen as ambassadors by major luxury brands.
Due to the increasing popularity of "Hallyu" content around the world, global luxury brands have been scrambling to have top Korean idols as their ambassadors.
On August 9, the Korean media outlet Fashion Biz released a comprehensive list of K-pop idols who proved their status as "fashion icons" after being selected as domestic and global brand ambassadors of the world's major luxury houses.
G-Dragon, BLACKPINK Lisa, & More: 'Fashion Icons' Who Became Global Ambassadors for Major Luxury Brands
Looking back, the luxury brand global ambassador position was hard to achieve as a K-pop idol.
However, it's all thanks to BIGBANG G-Dragon who played a huge part and became the gateway for other idols to reach this title – after being chosen as Chanel's ambassador and muse in 2016.
In 2018, his junior and labelmate BLACKPINK Jennie was also selected as a global ambassador, earning the modifier "Human Chanel."
Due to the warm support of fashion and beauty enthusiasts to K-pop idols as brand ambassadors, numerous luxury brands then followed suit, such as Gucci, who chose EXO Kai as its global ambassador in 2019.
Here are the only K-pop Idols Who are Global Ambassadors for Major Luxury Brands:
1. BIGBANG G-Dragon (2016)
2. BLACKPINK Jennie (2018)
Yves Saint Laurent
1. BLACKPINK Rosé (2020)
Tiffany & Co.
1. BLACKPINK Rosé (2021)
1. BLACKPINK Jisoo (2021)
1. BLACKPINK Lisa (2020)
1. BLACKPINK Lisa (2020)
1. EXO Kai (2019)
1. ASTRO Eunwoo (2021)
1. EXO Chanyeol (2020)
2. Red Velvet Irene (2020)
1. BTS (2021)
2. Jeon Somi -Eyewear (2021)
1. Red Velvet Seulgi (2021)
1. HyunA (2021)
Suzy, EXO Sehun, aespa & More: K-pop Stars Selected by Top Luxury Brands as Their Ambassadors in Korea
Aside from global ambassadors, major luxury brands including Bvlgari, Burberry, and more also selected K-pop idols as their representatives in Korea.
For Dior, Suzy has been selected as the brand's Korea ambassador in 2019, followed by EXO Sehun in 2020.
Meanwhile, EXO Suho also worked together with BLACKPINK Lisa after being appointed as Bvlgari's Korea Ambassador in 2019.
NU'EST Minhyun was then selected as Moncler's ambassador in 2019, while his former Wanna One co-member Kang Daniel was also chosen by Givenchy as its Beauty Ambassador the same year.
Lastly, other artists who are also selected as Korean brand ambassadors of luxury brands include EXO Baekhyun for Burberry (2020), aespa for Givenchy (2021), and IU for Gucci ( 2019).
Did your bias make the cut? Let us know in the comments!
READ MORE: These K-Pop Idols Are The Global and Korean Ambassadors of The Top 15 Luxury Brand Fashion Houses
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Written by Eunice Dawson