In April, the boy group E'LAST released their third mini-album "ROAR", promoting the title track "Creature" in Korean music shows. In less than 30 days, the music video of the song reached 10 million views, a remarkable number in the rookie group's career. This is the second MV to reach the number, following "Dark Dream", released in 2021. 

(Photo : Assessoria KoreaIN )

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Following a narrative created through every new release, the songs in "ROAR" describe with metaphors the effects of toxic love. The title song "Creature" is a song that expresses various emotions and psychological conditions by comparing the image of a man, who had to leave his lover and become a monster due to countless misunderstandings, to "Werewolf Full of Wounds."

In the previous albums, E'LAST sang "Swear", which depicts the oath of eight members, "Tears of Chaos", which showed betrayal, misunderstanding, and awakening, and "Dark Dream", which became the toxic relationship. "Creature" is the continuation of the storyline and is also the plot's climax. Along with the immersive narrative, E'LAST presents a wild and powerful performance of being an empty creature that gave up everything after being tired of sadness and suffering.

The bold concept has gathered fans in Korea and around the world. The group is showing the effects of its rising popularity on digital charts and album sales, surpassing more than 57 thousand copies sold of its latest album only in the first week. In addition, the group proves their global influence as the title song "Creature" ranked 8th on the Billboard World Digital Song Sales Chart in the U.S.

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