SM Entertainment’s Year-End Schedules Earn Flak From Pink Bloods — Here’s Why
SM Entertainment is a company known for housing numerous famous artists and idol groups, ranging from the first generation until the current fourth.
However, a supposed management issue came to light after people observed how the albums' distribution seems rushed, leading fans to express their complaints about the comeback scheduling.
SM Entertainment Comeback Schedules Packed - Here's Why Pink Bloods Are Reacting Negatively
Companies in the K-pop industry have always had their target audiences' expectations fulfilled, while maintaining good management.
But in this case, fans can't help but wonder what is transpiring behind SM Entertainment's management. The concern around the album distribution occurred during this year's winter and fall.
SM Entertainment is one of the pioneers of the Hallyu wave and is a relevant inspiration in shaping K-pop to this day.
Unfortunately, tweets from the web caught the fans' concerns.
Coming up on its artist roster, BoA's 3rd mini-album "Forgive Me" was released on November 22. The EP contains 6 tracks.
Meanwhile, Red Velvet's comeback "The ReVe Festival - Birthday" comes six days after BoA's.
BoA 보아 The 3rd Mini Album 〖Forgive Me〗
— BoA Official (@BoA_Official) November 13, 2022
➫ 2022.11.22 6PM KST#BoA #보아 #Forgive_Me pic.twitter.com/De9Ka8u0Jw
레드벨벳 Red Velvet 'The ReVe Festival 2022 - Birthday' - Schedule Poster
🎧 2022.11.28. 6PM KST#The_ReVe_Festival_2022#Birthday #벌스데이#레드벨벳 #RedVelvethttps://t.co/7mg2oXB9OS pic.twitter.com/udL2ONZ1Va— Red Velvet (@RVsmtown) November 13, 2022
Normally, the releases of K-pop groups would be scheduled and do a lot with how they will market the group. The average successful group would usually make 2 comebacks a year, given that K-pop promotions are clearly different from Western releases in terms of time gap.
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It's also important for the companies to consider their target audiences' interval, to plan and prepare when it comes to pre-orders.
Red Velvet and BoA's tight scheduled releases wouldn't usually affect the artists. However, more groups from the company were announced to make their comebacks on the same packed two-month timeframe.
NCT Dream is also announced to be getting their comeback as well, with a special winter album titled "Candy." The release will be a remake on the H.O.T. song and will drop on December 19 and this timeframe would help fans prepare for album pre-orders.
NCT DREAM Winter Special Mini Album
— NCT DREAM (@NCTsmtown_DREAM) November 17, 2022
〖Candy〗
➫ 2022.12.19 (KST)#NCTDREAM #Candy#NCTDREAM_Candy pic.twitter.com/wyJ5h9BGkX
SHINee Minho's first solo album "Chase" and NCT's Chinese unit WayV's comeback "Overture" are the next to be announced. These two upcoming comebacks are placed under a shorter timeframe between initial statement and release date.
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MINHO 민호 The 1st Mini Album 〖CHASE〗
— SHINee (@SHINee) November 21, 2022
➫ 2022.12.12 (KST)#민호 #MINHO#샤이니 #SHINee#CHASE pic.twitter.com/hQ3OSbzd1O
"Chase" was announced on November 21, to be released on December 12.
Meanwhile, WayV's 4th mini-album "Phantom" was shared on November 22, and its release will be on December 9.
Pink Bloods, or SM Entertainment stans, observed the tight schedule between the groups from SM Entertainment, and many expressed their frustration.
Albums Out of Stock 5 Days Before Official Release
ReVeluvs conveyed that the girl group's comeback was rushed as they also noticed SM Entertainment's lack of "Birthday" promotions while having the album's pre-orders out of stock in a much early rate.
Some of the tweets read:
this is insane… soo a quick recap is
— shei 🤍 (@psychoqueendom) November 23, 2022
- we officially now have 12 versions of birthday + unknown smart ver (?)
- no album details
- cake version is still out of stock
- lack of promo
and the release is in 5 days 😭 sm expect reveluvs to save their sales for 2022 lmao
this comeback i don’t think sm even tried to hide the fact that they rushed everything; from the girls being tired bc they had to film everything back to back, to having the cake version oos in an hour, & now just announcing a new version of the album - 5 days before its release!
— andi ᵕ̈ (@rvelvetskies) November 23, 2022
Due to hectic management, fans also looked for the unshared album features while worrying about the album stocks since the release will be in just five days.
READ ALSO: SM Entertainment Called Out for Understock of Red Velvet's 'The ReVe Festival 2022 - Birthday'
As for WayV, Weishennies have been waiting for more than a year. While the comeback will be this year, the members shared they didn't know their comeback's exact release date.
Junjun 💭 The might before yesterday, we than received the official announcement time, I’m excited as you guys 😂
No, it was yesterday night
During the live I really don’t know about it 🥲 pic.twitter.com/pXh7d1Ro67— 俊俊 ☁️ (@xiaojun_xdj) November 22, 2022
Schedules can be packed all at once or delayed indefinitely. Monster rookie girl group aespa, who made a huge following since debut, received minimal promotions in this year's comebacks.
With a large fandom and successful group progress, no wonder fans would question the current management system in SM.
something is going on sm internally. their planning for all their groups is a damn mess. they’ll have no one releasing for months and then everyone is tripping over each other to comeback at the same time. https://t.co/sDHM7eY7Ay
— 𝖘𝖞𝖉 🎧⛓▪️ (@_SUSHIFREAK) November 17, 2022
sm always been a mess but this year they fucked up so bad..how the hell 127 and aespa only got 1 comeback a year..the fact that 127 alr went on hiatus for a year doesn't make sense to me and aespa a 2 years old group need more promotion but sm keeping them in the basement https://t.co/KLH6mqzR96
— ᵃʸⁱᵉⁿ ᵐⁱˢˢⁱⁿᵍ ᵉⁿʰᵃ (@acetaeyonq) November 18, 2022
With all these latest concerns, fans look forward to seeing the company's management improve. Not only will this help them manage their fans' expectations but can also enhance album distribution and promotion quality.
What do you think about these concerns? Let us know in the comments!
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Written by Riely Miller