Brand Reputation Rankings (January 2023): Top 10 K-Pop Male Groups Announced

By Israel Monte Jan 07, 2023

The brand reputation rankings for male idol groups for January 2023 have been released! The rankings were formed using data gathered from December 7, 2022, to January 7, 2023.

It also analyzed the consumer engagement, media coverage, interaction, and community indices of various male groups. The brand reputation rankings for January were released by the Korean Business Research Institute.

Featuring Top 10 K-pop male groups included in brand reputation rankings for January 2023!

1. BTS

With a brand reputation index of 10,103,467 for January, BTS topped the list for the 56th consecutive month. BTS's positivity-negativity study also showed a score of 83.10 percent favorable reactions.

2. NCT

NCT improved their brand reputation index by an astonishing 129.32 percent from last month, propelling them to second place. The collective score for the group for January rose to 5,087,767.

3. SEVENTEEN

SEVENTEEN, on the other hand, came in third place with a brand reputation index of 3,595,017. On a previous 2021 ranking list, SEVENTEEN came in second place with an index of 3,541,815. They are known for their songs, musical production, and performances, as well as their album sales.

4. Super Junior

Legendary group Super Junior leapt on the fourth position with a brand reputation index of 2,962,809, an astounding increase in their score of 155.83 percent, from the previous month.

5. EXO

With a brand reputation index of 2,805,829, EXO came in at fifth place, improving their score by 32.86 percent since December.

6. Stray Kids

Stray Kids achieved a staggering 2,777,286 brand reputation index. This achievement proves their prominence in K-pop's 4th generation and JYP Entertainment's boy group.

7. THE BOYZ

The Boyz garnered a brand reputation index of 2,748,938. Last December, The Boyz rounded up an index of 2,123,456. This shows how the group improved their score last month.

8. BTOB

BTOB also joins the list, due to their numbers in January 2023's brand reputation rankings. The group has garnered a brand reputation index of 1,817,576 recently.

9. ASTRO

On the No.9, ASTRO claimed the spot with an astounding brand reputation index of 1,758,227. Last month, ASTRO member Cha Eun Woo gained the 4th spot for December 2022 brand reputation rankings which focused on male idols. The idol actor garnered 5,234,782 index and placed a 6.56 percent score rise.

10. BIGBANG

Iconic K-pop boy group BIGBANG garnered a total of 1,617,175. With their legacy ongoing, BIGBANG will continue to make headlines with their music, charisma, and creativity.

Congratulations to all artists!

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