The K-pop world is buzzing with controversy as JYP Entertainment faces a scathing backlash over their handling of ITZY's latest hit, "CAKE."

The online sphere is rife with opinions, leaving fans and netizens divided over the future of this once-promising powerhouse.

JYP Faces Backlash: 'CAKE' Controversy Sparks Style Debate

Fans are criticizing JYP Entertainment's direction on social media after an online post on Pann discussed issues with the song "CAKE," revealing concerns from producers and choreographers.

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While some agree that the group's talent remains, a comment suggesting JYP is losing its style resonated with many.

MITZYs Wonder: Is JYP's Cutting-Edge Style Fading in "CAKE"? ITZY's Talent in Question

The absence of a rapper's touch in a critical rap section and a perceived disconnect between the song's elements have become lightning rods for criticism.

Fans are questioning whether JYP's once-groundbreaking style has lost its edge, and if ITZY's remarkable skills are being overshadowed by poor song choices.

Read their comments below:

• “There’s a reason why they’re not doing well, only JYP doesn’t know”
• “JYP has no sincerity”
• “I really like this song, and the choreography is good too”
• “Sometimes when I see them on stage, they seem like a group with good skills”
• “However, I feel that ITZY’s identity is slowly disappearing”
• “I think ITZY has the best skills and visuals, but please do well on branding”
• “ ITZY is a group that can dance and sing well, but the company seems to be bad at branding the group”
• “Among female idols, they seem to be the best dancers, but they don’t seem to show off their charms”
• “I like the song so I keep listening to it”
• “Looking at the comments here, even though it’s the same song, someone says their songs are always the same, and someone says they’ve lost their style”
• “I feel like JYP has lost their minds. The ITZY members have good skills and I think they” could have gotten better, but it’s a pity that they keep letting everyone down
• “Where did the JYP who once dominated the music charts go?”
• “The song is so bad… I feel like JYP doesn’t care about ITZY. I feel sorry for the members”
• “Anyway, they’re so popular overseas and their tours are sold out”

The emotional plea continues as fans feel ITZY is being let down by a company that should be nurturing their growth.

Is "CAKE" the wake-up call that will lead to a revival of ITZY's star power, or will it mark a turning point in the group's journey?

What are your thoughts about these? Tell us in the comments below.

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KpopStarz own this article.
Madison Cullen wrote this.