10 Most Influential K-pop Groups on Social Media: BTS, SHINee, 2NE1, MAMAMOO, More!
Among numerous K-pop groups with millions of followers and subscribers on SNS, THESE 10 K-pop groups are hailed the "most influential" by Forbes Korea!
10 Most Influential K-pop Groups on Social Media: BTS, SHINee, 2NE1, MAMAMOO, More!
ALSO READ: 7 K-pop Female Idols Dominating August 2023 Brand Rankings — Who Ranked 1st?
To measure the influence of K-pop idols, one of the most effective ways is to determine the size of their power (number of subscribers and followers) on social media (e.g., YouTube, Instagram, TikTok, etc.)
In addition to this, a star's influence can also be measured based on how people follow stars every time they appear on social media such as TikTok and Thread as well as how they enthusiastically respond to each post by making it a "trend" every time.
In a recent survey conducted by Forbes Korea from July 26 to August 9, about 19.2k participants from 105 countries joined the survey with the aim of knowing the "TOP 10 MOST INFLUENTIAL STARS ON SNS."
The majority of the votes came from the Philippines, Taiwan, Indonesia and Japan.
BTS Crowned Most Influential K-pop Group on Social Media
Following the survey that was held for two weeks, the "biggest boy group in the world" was hailed as No. 1 most influential after garnering 10,227 votes.
Debuting in 2013, the septet is the leading contributor to the mainstream of global pop culture and the "21st Century Pop Icon "
In an article, Forbes highlighted the success of BTS, saying:
"In 2019, Forbes reported that BTS' economic effect was worth 5.5 trillion won (4.16 billion USD) in GDP, and the economic effect brought to Korea by topping the Billboard Hot 100 with "Dynamite" was at least 1.7 trillion won. (1.29 billion USD). Ten years after its debut, BTS is still writing the first records with its unabated popularity."
To determine their influence, Forbes looked into the group's social media account and highlighted how its YouTube channel, "BANGTANTV," exceeded 10 million subscribers early in 2018.
Currently, the channel has 76.1 million subscribers.
In addition to this, BTS' official account on Instagram has 73.86 million followers. The members are enlisting in the military one by one, but fans are looking forward to the day when they finish their military service and communicate with each other on SNS.
Top 10 Most Influential Stars on SNS: BTS, SHINee, EXO, ENHYPEN, 2NE1, More!
During the voting, 23 top Korean artists were nominated, ranging from the second-gen acts to the fourth-generation K-pop groups.
While BTS clearly showed its presence early during the voting and amassed over 50% of the votes, "Princes of K-pop" SHINee also proved their unrelenting status after ranking second with 19.79% of the votes.
Since their comeback in June with "HARD," SHINee has been reigning on SNS with their visuals, brand deals, crazy antics and impressive TikTok dance challenges.
Currently, one of the most popular videos belongs to SHINee Minho who broke the internet with his "AEAO" clip.
"Nation's Pick" EXO then followed (12.54% of votes).
They are currently viral for their live vocals. In fact, their performance for Dingo Music's "Killing Voice" already surpassed 14M views, just a month after it was uploaded.
ENHYPEN then occupied fourth place (3.51% of votes), the only fourth-gen team in the TOP 5.
2NE1 and MAMAMOO then ranked fifth and sixth place, respectively.
Top 10 Most Influential Stars on Social Media
- BTS
- SHINee
- EXO
- ENHYPEN
- 2NE1
- MAMAMOO
- SEVENTEEN
- TXT
- BLACKPINK
- The Boyz
READ MORE: THESE 5 K-Pop Artists Dominate Social Media Mentions According to NetBase Quid
For more K-Pop news and updates, keep your tabs open here at KpopStarz.
