In a significant development at the close of 2023, BLACKPINK members renewed their group contracts with YG Entertainment, yet chose not to extend individual affiliations. The aftermath saw Jennie stepping into a new era, establishing her own agency, ODDATELIER, to navigate her solo pursuits independently.

Early 2024 Unveils Jennie's Power-packed Calendar

As the new year unfolded, netizens couldn't help but laud Jennie for her seemingly relentless schedule. In the initial days of 2024, captivating images of Jennie for Hera and Coco Chanel surfaced, setting the tone for what would be a dynamic year for the soloist.

jennie for hera pic.twitter.com/0mGxvY4ph4

— 𝒥 (@jenniethinker) December 27, 2023

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Trailblazing Solo Ventures: Jennie's TV Debut and More

The anticipation reached a crescendo when news broke that Jennie would feature in the upcoming show, Apartment 404. The release of the trailer on January 2 only fueled excitement, marking her return to the variety show scene after what felt like an eternity to fans.

Jennie in Apartment 404 🩵 “I have to mentally prepare myself better” so cute 🥰 pic.twitter.com/sy5UfOLoMh

— 젠바 🙈💕 (@blackpinkbabo) January 2, 2024

Simultaneously, the revelation that Jennie would be the inaugural guest on Lee Hyori's fresh program, Red Carpet, added another layer to her burgeoning solo career. Her appearance at the KBS building hinted at her debut on a KBS show, excluding musical performances.

for the first time ever in 7 years, we are finally seeing jennie entering the kbs building.. 😭😭😭😭😭 oddatelier best company!! 🥹🫶🏻🖤 looking forward to more of jennie solo schedules/contents in the future under her own company 🤩🤩🤩🔥🔥🔥pic.twitter.com/rVWjRNCI09

— 𝐡𝐚𝐧𝐚. 🐰🐮 (@jangyoonism) January 2, 2024

Backlash and Praise: Netizens Weigh In

The revelation triggered a wave of online discussions, with netizens expressing both excitement and criticism. Some remarked on Jennie's newfound freedom, contrasting it with the perceived constraints imposed by YG Entertainment. The sentiment echoed that her recent activities showcased a level of autonomy previously unseen.

This how you know that old bitch YG was the problem because why everyone suddenly working like rent coming up? https://t.co/2uREN6ipfd

— m ✰ (@mar3uss) January 2, 2024

YG was stopping Jennie sm to the point blinks were saying it’s her who didn’t want to appear on variety shows 😭

— ⋆࿔ oddatelier enthusiast (@jencoholic) January 2, 2024

 

noticed how jennie keeps getting variety show appearances, more campaigns and ads after she left yg

— 🐻ིྀ (@gingerjnk) January 2, 2024

jennie booking all these shows and campaigns after starting her own company just proves how much yg held her back these past few years —im so happy she is finally free 🥹

— gi ᴼᴬ (@jennieaceitgirl) January 2, 2024

 

From being the least seen top idol in Korean shows to having 2 confirmed Korean show appearances on the second day of the year after being freed from YG is insane. You know damn well she went through hell and back with those restrictions back then. https://t.co/YuEB2LgIXK

— JENNIE 🤍🍒 (@jenniedebuts) January 2, 2024

Amidst the ongoing discussions, fans couldn't contain their enthusiasm at witnessing Jennie's multifaceted journey. Her ability to transcend the realms of music and modeling has sparked anticipation for what more she has in store, leaving the audience eager for the next chapter in her evolving solo career.

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Written by Cassidy Jones.