A recent report unveiled the extensive efforts of 9Ato Entertainment in shaping Han So Hee's journey to global stardom.

The article spotlighted CEO Hwang Bok Yong's significant investments in the actress, including the costly removal of her tattoos, amounting to ₩20.0 million KRW (approximately $14,900 USD).

Love Triangle Drama: Han So Hee's Relationship and Hyeri's Cryptic Post

However, the agency's efforts seemed to crumble overnight as Han So Hee's highly publicized relationship with actor Ryu Jun Yeol came to an abrupt end.

The catalyst? A cryptic social media post by fellow actress Hyeri, hinting at unresolved feelings for Ryu Jun Yeol.

This sparked a conflict that ultimately led to the demise of Han So Hee's relationship and cast a shadow over her public image.

 READ MORE: Girl's Day Hyeri's Hilarious Indirect Response Following Han So Hee's Letter

Struggles with Control: Agency's Challenges with Han So Hee

Insiders shed light on 9Ato Entertainment's struggles to control Han So Hee, particularly after her appearance in the K-Drama "Nevertheless."

Sources suggested that Han So Hee became increasingly independent, often disregarding the agency's guidance and asserting her autonomy in career decisions.

The release of the report ignited a firestorm of outrage among netizens, who accused 9Ato Entertainment of manipulating public perception and unfairly targeting Hyeri. Many condemned the agency's attempts to play the victim and called for accountability.

Demand for Accountability: Netizens Urge Agency to Refrain from Targeting Hyeri

In the wake of the controversy, netizens are demanding accountability from 9Ato Entertainment and urging the agency to refrain from further targeting Hyeri in their public statements.

The backlash underscores the complexities of managing celebrity reputations in the entertainment industry and raises questions about the agency's handling of internal conflicts.

HERE ARE SOME OF THE NETIZENS' REACTION: 

Girl, if she really cared for herself only, why did she need to drag Hyeri's image

protect hyeri at all costs. im so done with this. hyeri already clarified and that's it. it was a simple it was fun post, it's not her fault that other go bonkers and assumed. please send her more love. 

She is so in love with that ugly coward man lol she doesn't want Breakup with him she just wants him to protect and make hyeri look like a loser but man say no I just know u like 3 months I can't do that anyway congratulations to my girl hyeri the only queen 

at the end of the day, hyeri knows the truth but is minding her business while unfortunately han sohee is the one that chose to stay with a man that is not willing to protect her. so... it's clear who is truly not doing the right thing. 

her feelings are kinda valid with all the hates she gets but girl stop it already. Your man did nothing to protect you and hyeri has addressed about it. You apologised then continued talking shit about hyeri like??????? maybe go get mad at ur man instead

As tensions escalate, it remains to be seen how both Han So Hee and 9Ato Entertainment will navigate the fallout from this controversy.

ALSO READ: Girl's Day Hyeri Opens up About What Drew Her Closer to SNSD Taeyeon - ' I Cried After Consulting With...'

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Written by Cassidy Jones.