LE SSERAFIM's social media follow had a dramatic change amid the Coachella backlash.

On April 13, 2024, LE SSERAFIM made their much-anticipated Coachella debut. However, contrary to expectations, the girl group's performance received significant disappointment and criticism regarding their live singing abilities. It caused waves online and even impacted their social media following.

Keep on reading for all the details.

LE SSERAFIM's Social Media Accounts See Spike in Followers Amid Coachella Drama

Countless Korean netizens expressed embarrassment as K-pop group LE SSERAFIM delivered a subpar performance on an international stage. Despite the negative feedback, member Sakura boasted that the group's Coachella stage marked their best performance to date.

IN CASE YOU MISSED IT: Coachella's LE SSERAFIM Instagram Post Swarmed With Hate Comments: 'The Worst Performance Ever'

Following their Coachella appearance, LE SSERAFIM's social media accounts saw unexpected activity. Their Instagram account gained over 40,000 new followers, while their X (formerly Twitter) account officially surpassed 1.7 million followers.

Notably, LE SSERAFIM's growth extended to TikTok. They finally exceeded 10 million followers on the platform, marking an increase of at least 34,000 followers.

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These metrics indicate a direct correlation between the group's performance at Coachella and their growing online presence. Despite the controversy, LE SSERAFIM's reputation and social media engagement saw a massive spike as they garnered attention both domestically and internationally.

However, sustained growth after such a large controversy may prove challenging if the LE SSERAFIM members do not improve their singing abilities. LE SSERAFIM is scheduled for another Coachella performance on April 20, presenting an opportunity for the group to showcase improvement and win back the hearts of their domestic audience.

CHECK THIS OUT: Media Outlet Names the Best & Worst K-Pop Performances in Coachella: BLACKPINK, LE SSERAFIM, MORE!

What do you think of the situation? Tell us in the comments below!

LE SSERAFIM Recent Activities

During their Coachella performance, LE SSERAFIM featured a new, unreleased song titled "1-800-hot-n-fun." Following their performance, LE SSERAFIM earned praise for their charisma and stage presence but garnered flak due to their unstable live vocals.

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On February 19, the girl group released their third extended play, "EASY," with a lead single of the same name. An English version of the song was released on February 23. Meanwhile, an English version of "SMART" was released on March 22.

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Written by Alexa Lopez