Regional, 14 August 2025 – The much-anticipated Law and The City Star Tour made its only Southeast Asian stop at Pavilion Kuala Lumpur iconic entrance, drawing an electrifying crowd of over 20,000 fans who gathered to witness the star-studded red carpet event at the mall's iconic main entrance.
Organized by CJ ENM Hong Kong and tvN, with strong support from the Hong Kong Tourism Board, Astro as media partner, and Pavilion KL and DADI Cinema as venue partners, the event marked the first time the on-screen couple has appeared in Malaysia for a drama promotional tour.
The evening saw leading cast members Lee Jong-suk and Mun Ka-young charm audiences with warm greetings, stopping numerous times along the red carpet to interact with fans. Adding to the excitement, the duo took part in a lively "chemistry game" with two lucky fans, building anticipation ahead of the exclusive finale screening.
The exclusive finale screening welcomed 260 lucky fans and invited guests. Tickets for the event were snapped up in record time — over 1,000 entries were received for Astro's in-app giveaway, while tvN Asia's social media posts generated more than 5,000 engagements within just 24 hours. The overwhelming response reflected the immense popularity of the hit Korean legal romance drama.
Since its premiere, Law and The City has consistently ranked as the No.1 international drama on Astro. Following the success of the star tour, the drama also climbed into the Top 10 of all TV programs on Astro and recorded a notable spike in catch-up viewing on On Demand via Astro GO, further solidifying its standing as a fan-favourite in Malaysia.
During the press conference, attended by more than 30 media outlets from Malaysia and Singapore, both actors warmly expressed their gratitude and excitement to the gathered journalists. Lee Jong-suk shared, "The warmth from the fans has been incredible. I'm so grateful for this moment. I truly enjoyed my time with everyone and will be leaving with wonderful memories."
Mun Ka-young echoed his sentiments, saying, "I was truly overwhelmed by the fans at the red carpet — it's been a while since I felt nervous for an event. The warm welcome here has been unforgettable."
Agnes Rozario, Chief Content Officer of Astro, shared, "We're thrilled by the strong support for Law and The City and the incredible turnout at the star tour. Korean content continues to resonate deeply with Malaysians, and at Astro, we go beyond delivering content — we create exclusive, money-can't-buy experiences that bring K-fans closer to their idols. Our passionate fans inspire us to keep expanding our offerings and to bring them closer to the stories and stars they love."
Mickey Ong, Senior Vice President and General Manager of CJ ENM Hong Kong, added, "This tour represents our continuous efforts to globalize Korean content. The overwhelming response in Kuala Lumpur truly demonstrates the universal appeal Korean content. We are grateful to our Partners for making this Tour possible and will continue engaging with tvN Asia audiences"
Sebastian Kim, VP of International Content Business Department at CJ ENM HQ, stated, "We truly believe this Law and The City star tour will remain as a monumental moment in K-Drama history."
Kim added, "Since we clearly witnessed how culturally influential K-Dramas can be in the global market through this event, we will constantly strive to distribute well-made K-Dramas to our global fans and solidify our reputation as a global IP powerhouse."
Produced by leading entertainment company CJ ENM, Law and The City offers a compelling portrayal of the everyday lives of associate lawyers—salaried legal professionals who commute daily to Seocho-dong's legal town. The drama follows Ahn Ju-hyeong (played by Lee Jong-suk), a seasoned ninth-year associate, and Kang Hui-ji (played by Mun Ka-young), a newly appointed lawyer, as they navigate complex cases and workplace dynamics. Their story unfolds through present-day challenges and reflective flashbacks, including moments set in Hong Kong, where the two first crossed paths—adding emotional depth and context to their evolving relationship. These scenes were filmed across key locations such as Victoria Harbour, Central, the "ding ding" tram, WestK Art Park, and Chung Ching Street ArtLane.
The event stands as one of the major highlights in this year's regional entertainment calendar. Stay tuned to tvN Asia and Astro for best Korean Entertainment.
