Management SOOP, the agency representing singer and actress Bae Suzy, issued a blunt warning on August 27 to end circulating rumors that Suzy is set to marry the CEO of a beauty product company.
The speculations first began earlier that day when an anonymous post on a popular online forum claimed Suzy was engaged to Kim Byung Hoon, head of beauty brand APR, and that an official announcement was imminent.
The rumor rapidly spread across social media, prompting Management SOOP's president, Kim Jang Kyun, to respond directly on the agency's official Instagram account: "If you're caught spreading baseless rumors, you'll get a big scolding."
Reports indicate that the initial post offered no evidence, yet netizens seized on the idea of Suzy, known for her endorsement work with cosmetics lines, marrying a beauty industry executive. Some speculated that the pairing would be a strategic alliance, blending Suzy's star power with APR's growing market presence. The claim referenced no official statements from either Suzy or APR, and no invitation or engagement photos have emerged to substantiate the gossip.
Management SOOP moved swiftly to contain the fallout. Less than 24 hours after the rumor surfaced, Kim Jang Kyun doubled down on his warning, declaring that anyone found spreading false information would face consequences.
Suzy herself has not commented directly on the rumors. Known mononymously as Suzy, the 30-year-old artist first gained fame as the youngest member of the K-pop girl group Miss A before transitioning to an acting career. She most recently wrapped filming on the Disney+ series "Delusion," set for release next year, and is slated to return to the small screen on October 3 in the Netflix fantasy romance "Genie, Make a Wish." Industry insiders also report that Suzy is in talks to star as Empress Latil in the fantasy epic "Men of the Harem," though no contract has been finalized.
Fans and industry watchers have praised Management SOOP's rapid response, noting that unchecked rumors can quickly spiral out of control online. Suzy's management affirmed its commitment to protecting her personal and professional image by threatening legal measures against slanderous posts and false reporting.
With her acting career quickly rising through diverse roles and high-profile endorsements in the beauty sector, Suzy remains in the spotlight for her upcoming projects rather than her personal life. Management SOOP's stern rebuke serves as a reminder that, despite the viral nature of social media chatter, only verified announcements from official channels should be taken as fact.
