BLACKPINK is partnering with gaming hardware brand Razer to release exclusive gaming gear featuring the group's signature pink color scheme starting in January 2026.
The collaboration, branded as "Play in Pink," marks another major step for BLACKPINK into the gaming sector. The limited-edition products will feature customized designs across Razer's device lineup, with the exclusive items available for a limited time during the January launch window. Details on specific product categories and pricing have not yet been announced by either party.
This Razer partnership builds on BLACKPINK's expanding presence in gaming over the past several years. The group has established itself as a major gaming brand through multiple high-profile collaborations and original gaming experiences.
In 2020, BLACKPINK first entered the gaming space with a collaboration on "PUBG: Battlegrounds," which featured themed customizations including outfits and supply crates for players, according to Korea JoongAng Daily.
The success of that partnership led to another "PUBG Mobile" collaboration in 2022, where BLACKPINK held a virtual in-game concert called "BLACKPINK: The Virtual." That same year, the group released "Ready for Love," an exclusive track created with "PUBG Mobile" that later appeared on their album Born Pink.
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Beyond gaming partnerships, BLACKPINK launched their own mobile game, "BLACKPINK: The Game," in 2023, where players manage the group as a music producer and complete various gameplay objectives, Level Infinite reported. More recently, in August 2025, the group partnered with "Roblox" to create "BLACKPINK The Palace," an immersive virtual space where players can interact with BLACKPINK-themed environments and avatars.
Additionally, BLACKPINK hosted a virtual fansign event on the avatar platform Zepeto during the pandemic, allowing fans worldwide to connect with the members' digital avatars.
The Razer collaboration represents the group's largest entry into gaming hardware to date. Razer, known for manufacturing high-performance gaming peripherals and equipment, has increasingly partnered with entertainment brands and cultural icons. The company has previously collaborated with brands like Sanrio for limited-edition products, positioning itself as a lifestyle brand that extends beyond traditional gaming hardware.
For BLACKPINK fans and gaming enthusiasts, the January 2026 release offers an opportunity to own officially licensed gaming gear featuring one of the world's biggest music groups. More information about product availability and specific designs is expected to be revealed in the coming weeks, as per Bandwagon.
