Girls' Generation Taeyeon, EXO Sign 2-Year Endorsement Contract With Cosmetics Brand Nature Republic

EXO and Girls' Generation's Taeyeon are the latest K-Pop idols to endorse cosmetics brand Nature Republic.

On August 29 the company revealed that the SM artists had signed a two-year contract to act as endorsement models for the brand.

"We signed a 2-year endorsement deal with Girls' Generation's Taeyeon and idol group EXO who are receiving enormous popularity as Hallyu stars," explained the company to through Thursday's statement.

Nature Republic, a Korea-based cosmetics and skin care company has been gradually spreading throughout Asia and the rest of the world with stores now in a dozen countries.

For the past several years they have used popular Hallyu stars as the models for their products and brand.

Taeyeon and EXO are the next in a long line of popular K-Pop singers to endorse Nature Republic.

Rain, JYJ, KARA and Jang Geun Suk have all graced the store's various advertisements before.

Nature Republic is hoping that with the incredible worldwide popularity of the new models, the brand will be able to further spread their own recognition across the globe.

In the United States, Nature Republic currently has store locations in New York City and Honolulu.

Tags
Girls Generation
Taeyeon
EXO
Join the Discussion

Latest Photo Gallery

Real Time Analytics