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Last year, the video of 2NE1's "I am the Best" dance video was also filmed by Yang Hyun Suk gained much attention.
Yang Hyun Suk, who is a former member of famous group Seo Taiji and Boys, is now a CEO of his own entertainment company. Above all, he knows about music and dance. He knows how to move at a certain point and how to dance and make the audience shout.
Many YG idol groups talk about Yang Hyun Suk on reality TV shows. From these shows, you can see how close he is to the idol groups. Yang Hyun Suk is always with his singers. He looks over the performances and always checks up on them. He praises his artists when they do something right or show them how to fix their mistakes.
Out of many singers in Korea, YG Entertainment singers seem to have their own style. These singers have fun on stage and interact with their fans. It is because Yang Hyun Suk believes that we shouldn't keep the artists tied to one style but rather help them grow in their own skill and talent and show it to the world.
One YG official stated, "All the events and happenings that go on are all by him. Although he is the CEO, he works hard to be on the same level as the artists, which the singers appreciate."
Yang Hyun Suk does not have an intricate method as to how he makes his artists. He simply lets go of his title of CEO and helps his artists find their true colors and makes them shine. He believes in always experimenting and trying shocking styles.