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The Korea Business Research Institute's latest brand reputation ranking for actors is out, showing a snapshot of who's winning hearts, headlines, and digital real estate across Korea and beyond. From Squid Game legends to rising Netflix darlings and cinema heavyweights returning to the small screen, July's Top 30 names reveal a map of connections, trends, and shifting industry dynamics that define 2025's Hallyu landscape.
Filmed in Vietnam and Switzerland, the new season was shot right after Jungkook and Jimin completed their mandatory military service on June 11, 2025, marking their first joint project post-discharge.
Whether it's a role in a Korean web drama or a spot in a multinational idol trainee program, kids today have unprecedented access to opportunities that were once exclusive to locals. Here's how young performers (and their parents) are navigating this path—and how early exposure to the industry is making all the difference.
For millions around the world, K-pop isn't just music—it's a full-blown cultural movement. Fans immerse themselves in choreography, fashion, and even the language, often dreaming of stepping into the limelight themselves. And for some, that dream becomes a reality.
The cast of The Traitors Season 4 has officially been announced by Peacock, and the internet can't stop talking about one name: Taylor Swift's maybe future mother-in-law. Donna Kelce will have a very stiff competition.
Streaming giants like Netflix, Amazon Prime Video, Disney+, and Apple TV are bringing fresh narratives from Korea to global audiences in movies and series.
Once hailed as the "Nation's First Love" during her chart-topping days with K-pop girl group Miss A, Suzy is now taking on a darker, more enigmatic role in Delusion, an upcoming mystery thriller on Disney+ in 2026.
When you put a Hollywood legend and a K-pop icon in the same room, hand them a bowl of spicy seafood, and roll the cameras you get a cultural reset: this was what happened between Jin, Tom Cruise and the fans of Mission Imposible.
Sooyoung will play Katla Park, daughter of Il Seong from the Ruska Roma syndicate, who Eve (Ana de Armas) needs to protect.
The drama marks the first collaboration between the two popular actors and will air as part of the Friday-Saturday lineup.
A growing number of K-pop idols are now starring in hit K-dramas. Here are some you should consider listing.
Eun Woo's new film will follow the story of four lifelong friends who go on their first overseas trip together.