F(x)'s Krystal ditches her blonde locks and shows off her new jet black hair in her latest campaign photo shoot for popular home-grown cosmetics brand Etude House.

With her darker locks, Krystal's features are perfectly accentuated and made even more stunning with the application of Etude House products, particularly their new bright fuchsia pink lipstick. The lipstick can go from flirty to classy however way you wear it and style it with your clothes!

For this shoot, Krystal puts on a very comfy cream knitted sweater-our favorite go-to item for the fall!

Etude House's "Dear My Wish Lipstick" will be launched on September 1! Don't forget to grab yours.