Winia stated "So Ji Sup is very fashionable and he is loved by every age group. We believed that he will show off the charm of Dimchae well, so we picked him as a model."
The marketing representative added saying "There has been a lot of male models in home appliances business. So Ji Sup will do good job in showing Dimchae style."
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So Ji Sup's CF will be aired on 2013 after the release of Dimchae new model.