PSYsWorld.com Mail RSS Twitter Facebook
HomeComeback / Teaser / Music Video Published August 28, 2012 05:40 PM EDT

PSY-GD-2NE1, YG Entertainment's Triple Threat

YG Entertainment and its prowess is growing everyday.
COMMENTS PRINT
PSY-GD-2NE1, YG Entertainment's Triple Threat

YG Entertainment and its prowess is growing every day. 

As Psy's "Gangnam Style" music video surpassed the 60 million views on YouTube, Big Bang G-Dragon's new single, "One of a Kind," was also released on August 25, now recording 6.4 million views in a matter of 3 days. 

Like Us on Facebook

Justin Bieber's management company recently reached out to Psy and took a meeting with him. 2NE1's Los Angeles concert featured a surprise performance with Will.i.am and interest from American companies. It is clear that YG is at the forefront of stepping out into the international markets. 

Big Bang, 2NE1, Psy, Se7en, Epik High, and Gummy all line the YG label and they were always influential but it was never at this height. Even with Big Bang and 2NE1 at the top of their respective piles, the label had not been at the center of this much attention until "Gangnam Style" blew up everywhere. As Psy is being catapulted to world star status, the synergy is exacting its power on YG and their international reach. 

As the Dokdo issue flares up again, YG is relieved from having to rely on the Japanese market for a large portion of their commercial success. Psy was originally scheduled to go into the Japanese market but as his song went viral, the doors to the American market opened first. He visited with some industry people in LA, after 10 days in the States and he came back with possibilities of good news. 

Before the land dispute got ugly, YG already completed their Big Bang World Tour in Japan as well as the "YG Family: concert, which drew a total of 300,000 people in Japan and earned about $49 million. 2NE1 still has the Japanese portion of their World Tour left but there is currently no news of any ticket cancellations or refunds. Big Bang will continue their world tour into North and South America as well as Europe. As Psy begins to circle the world, YG will score its most profitable year yet in 2012. 

This helped the YG stock prices for obvious reasons. It's been on an increasing trend since "Gangnam Style" debuted, having gone up approximately $165 million over the past two months. The reason being Psy's rise in status around the world. YG believes that the synergy to be expected from the Psy-Big Bang-2NE1 triangle will be immense and the recent success is because of this new power combination. 

Psy is not an idol singer. He's not like the other boy and girl groups that have been dominating the market recently. His world fame now will most likely affect the way that the Korean music industry sees itself as well. A professor at Sungshin Women's University said, "The Psy phenomenon has confirmed that the variety in K-Pop can be a key to success rather than the formulaic creation of idol groups." 

YG can also stand to benefit from the fame of "Gangnam Style" on merchandise. A German shopping mall has already started selling t-shirts with the "Gangnam Style" motif and though YG is not currently posing a problem, they should be gearing to take advantage of this opportunity and go into fashion with the recent increase in popularity as well.

Photo Credit: YG Entertainment

comments PRINT

Latest Psy News

CL, Yang Hyun Suk, And Scooter Braun Talk To BBC News About K-Pop's Overseas Expansion
K-Pop Hitmaker Psy Celebrates More Than 200 Million YouTube Views For Snoop Dogg Collaboration 'Hangover'
YG Entertainment Artists Big Bang, Psy And 2NE1 Visit China As Holograms
YouTube Recognizes 'Gangnam Style' Effect On Spiking K-Pop Popularity Beyond Asia
K-Pop News Weekly Top 3: Celebrity-Involved Military Shooting, SHINee & BoA Comebacks, Kim Hyun Joong Enlists Amidst Controversy

Latest Kpop News

f(x)'s Members Amber And Krystal Play Around By Posting On Instagram Accounts Of Other Members
miss A's Suzy Shares Photos Taken With Gifts From Fans In Celebration Of 5th Debut Anniversary
AOA's Seolhyun Shares A Photo Taken With CNBLUE's Lee Jong Hyun On Instagram
AOA's Seolhyun Flaunts Her Natural Beauty In Photos Of Her Youth
Song So Hee Takes A Photo With TVXQ's Yunho & Actor Joo Won

COMMENTS

Twitter
Facebook
Real Time Analytics