Jennifer Lawrence ex-boyfriend Nicholas Hoult will star in Jaguar's "British Intelligence" campaign. The the "British Villains" scenario, started in the 2014 Super Bowl. The "British Intelligence" campaign takes on the idea that Brits are the best villains in film. 

The ex-boyfriend of Jennifer Lawrence, Nicholas Hoult, is the "brains behind the villainous operation."

Hoult says that "just like in the movies, behind every cunning plan there is a brilliant mind."

Nicholas Hoult will further evolve the "British Intelligence" part of the "British Villains" campaign storyline that launched the F-TYPE Coupe at the 2014 Super Bowl.

Hoult explained in a statement that, "A villain is only as good as the technology at his fingertips.'  To bring the innovation lab to life and continue raising the bar of automotive advertising to the cinematic calibre that was set with Rendezvous,' Jaguar worked with premier visual effects production house, The Mill, who incorporated visually compelling CGI (computer generated imagery) effects that highlight the engineering and technology under the hood of the newest Jaguar model lineup, seen throughout the campaign."

Hoult will also be featured in three web films that illustrate the rigorous quality testing that Jaguar models undergo before arriving in showrooms or hitting the road, including climate and crash testing.

Matt Page, Creative Director, Spark44, the international communications agency for Jaguar, said "In casting Hoult, a young, good looking and charismatic actor with just the right amount of eccentric British charm, we found our boy genius. He plays the role of the Villain's behind-the-scenes technology wiz, providing his bosses with the right equipment for their mission - Jaguar cars - and in doing so, he wittily describes the innovation and technology that makes our cars feel so alive,"

"British Intelligence" showcases the full Jaguar model lineup, including the F-TYPE, XJ, XF, and the recently revealed XE, which goes on sale in the U.S. in 2016. The ads were filmed by Oscar-winning British director Tom Hooper. Hooper also directed Jaguar's "British Villains" campaign in London.