Samsung Electronics has officially selected Psy as their model for their Zipel Kimchi Refrigerator line.

Lee Seung Gi, who has been the model for the Zipel line for the past 4 years, will film a new commercial in the vein of "Gangnam Style."

The two are known to have worked together; Psy was the songwriter behind Lee Seung Gi's debut song, "You're My Girl," and also had produced his song.

A Samsung Marketing executive said, "Lee Seung Gi and Psy together will be a very refreshing take for the commercial industry."

Samsung Electronics plans on expanding their marketing campaign with the new season approaching, one that is best for selling the Kimchi fridge line.