Popular girl group SISTAR became the new car model for Ssangyong Motors.
Ssangyon Motors shared on Wednesday that popular girl group SISTAR was chosen because their young and stylish image of the group matched the new car, the Korando C. The TV commercial featuring SISTAR will air starting today.
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Ssangyon Motors revealed the new commercial, which plays out like a music video, as SISTAR member showcase not just the car specs, but their singing and dancing abilities as well. The commercial song was created by hit producer, Brave Brothers.
A Ssangyong Motors representative stated, "We selected SISTAR because they seemed to be perfect for the new models that we were looking for, who are popular among our main target audience of 20s and 30s."