It's been said that 2012 has been an exceptional year for rookie groups.
Many of the newer groups such as B.A.P, EXO and NU'EST are getting more attention in the short amount of time that they've been around than groups that have been pushing singles and sporting ridiculous stage costumes for years.
It's no secret that most groups in Korea don't promote for longer than five years, but with the influx of new acts taking over the scene, it seems likely the this time frame might shorten. Groups like Rainbow have stated their worry over this with member Woori stating "[...] There are so many idols now that we have no place to stand."
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Of course there are veteran groups who have been so well received that their following has grown to thousands, but for groups who haven't reached that level of success, every new rookie group is a threat.
Recently in California, a Hallyu convention tentatively entitled, "KCON," was held and brought it some of the most popular acts from Korea to eager fans who requested them. It's no surprise that most of the idol groups were rookies who haven't been out for more than a year. B.A.P, EXO-M, NU'EST and VIXX rocked the stage alongside their seniors G.NA and 4minute.
The demand for these rookie groups has become increasingly high and will only continue to do so with every comeback.